BCCI has dedicated the win over Pakistan to Pahalgam victims and the Indian Armed Forces.
This is called "deshbhakti ka chooran." If you fell for it, God help you.
Everyone, be it politicians, businesses, ad gurs, sports bodies, PR consultancies, etc., knows that Indians love deshbhakti ka chooran. Tata namak, desh ka namak. Kajaria tiles, desh ki mitti se bani. Har cheez mein deshbhakti ke emotions ghusa do, log khush ho jaate hain.
BCCI didn't do anything except for symbolic gestures when the attack happened. Nor did they donate any significant amount to the Army Battle casualty welfare fund. Now, since they are facing backlash, they are serving you the chooran.
Even now, they are shameless enough to not say that okay, we played anyway, but all the earnings of the board and players from Asia Cup will be given to the Army Battle casualty fund. That would have been some bare minimum salvation. But ye to bas chooran me nipta rahe hain.
A country where Villagers pick up Missiles with their Bare Hands & Hand it over to the Military. A country where Millions of Volunteers line up to fill Recruitment Forms in the time of war. A country where citizens Refuse to Cry for Ceasefire & demand Escalation is called India. You CAN’T DEFEAT such a Country. All you can do is Propaganda with Propaganda Czars like Chinese.