Wholechain

Wholechain traceability for global supply chains using blockchain

[Wholechain @wholechain]

Wholechain is participating in the Blockchain for Good Alliance (BGA) 2026 incubation cohort, alongside Humanity Link and Stormcatch Robot Authorization. The cohort supports startups whose technology is ready to scale. Our challenge: how do you make supply chain traceability work at scale, across every tier, system and commodity? Our answer is standardization.

We started with seafood and were verified capable by Global Dialogue on Seafood Traceability (GDST). Recently, Wholechain has been verified capable with the GTFBL. Global Traceability Framework for Beef and Leather (GTFBL) is convened by World Wildlife Fund (WWF), Better Food Future and the Institute of Food Technologists (IFT), with support from the Tapestry Foundation.

We're excited to build on that work with the Blockchain for Good Alliance and this year's cohort.

#Traceability #Standardization #Blockchain #Sustainability

[Wholechain @wholechain]

Congratulations to Envisible and Topco Associates on earning an Honorable Mention in Store Brands' 2026 Editors' Picks for Frozen Meat, Seafood and Poultry.

Cape Covelle Seafood Market Fin Fish brings shoppers a wide range of favorite species, from tilapia and cod to sockeye salmon and mahi mahi, all at a great value. Its refreshed packaging makes the seafood section even more inviting to explore.

Great seafood starts with great partnerships, and it's wonderful to see this one recognized. Wholechain is proud to be a traceability partner on this amazing program.

#StoreBrands #PrivateLabel #Seafood #FrozenFood

https://t.co/GFcTdlndqK

[Wholechain @wholechain]

Your suppliers are part of your traceability story. Now it's easier than ever to bring them along.

Wholechain Premium and Enterprise customers can now invite any supplier by email, and suppliers can join for free.

#FSMA204 #FoodTraceability #SupplyChain #Traceability

https://t.co/S1gMUnMyl8

[Wholechain @wholechain]

What a privilege to share the stage at Conxemar in Vigo, Spain with this group of leaders.

Our CMO Mark Kaplan joined the round table "AI and Digital Traceability: A Transformation Underway" at the 14th International Congress, hosted by Conxemar with the Food and Agriculture Organization of the United Nations (FAO), Abanca and Spain's Ministry of Agriculture, Fisheries and Food.

Mark was joined by:

Carmen do Sacramento Neto , Minister of Fisheries and Marine Resources, Republic of Angola

Kevin Edwards, Vice President, Global Market Development, Global Dialogue on Seafood Traceability (GDST)

Carolina Najar, Director of Food Market, AZTI

Moderator Xose Luis Vilela Conde, Director of the Santiago Rey Fernández-Latorre Foundation

Bringing governments, standards bodies, researchers, and industry together in one conversation shows how far digital traceability has come. Shared standards, connected data, and thoughtful use of AI are helping seafood move from catch to plate with greater transparency and trust.

Thank you to Conxemar and everyone who brought this year's theme, Smart Blue Leadership, to life.

#conxemar #seafoodtraceability #GDST #blueeconomy

[Wholechain @wholechain]

Wholechain is heading to Tokyo for The Sustainable Seafood Summit 2026 (TSSS 2026), October 21 to 23 at Tokyo Portcity Takeshiba.

Our Head of Growth, Erin Taylor Cooper, will moderate the panel "End-to-End Traceability for Trust and Integrity" on Thursday, October 22, from 13:20 to 14:40 JST.

The challenges facing seafood supply chains all come back to one question: can you verify where your product came from and how it got to you? The panel will dig into how interoperable, standards-based traceability makes that possible from vessel to market.

TSSS 2026 brings together business leaders, policymakers, researchers and NGOs with a clear focus: turning East Asia, one of the world's largest seafood markets, into an engine of global solutions.

Admission is free with pre-registration. If you'll be in Tokyo, come find Erin and our team.

Register here: https://t.co/nZILlaW0Rn

#TSSS2026 #SustainableSeafood #Traceability

[Wholechain @wholechain]

Trust in food starts with what you can see.

At Food Tank's Mission Driven Brands Sustainability Summit during Climate Week NYC, leaders from Whole Foods Market, Bel North America, Sovereign Seas, Maker's Mark and more kept returning to the same idea: transparency is how brands earn trust and keep it.

Our Chief Marketing and Sustainability Officer, Mark Kaplan, put it simply: "If you can't see it, you can't really make claims."

Every sustainability claim you make needs traceable data behind it. And as policy and buyers push for clearer labels, that data has to move with the product from source to shelf.

That is the work Wholechain does every day with food and seafood brands.

Thank you to Food Tank and summit partners Bel US, Northstar Recycling, the Global Traceability Framework for Beef and Leather and Bonterra Organic Estates | Viña Concha y Toro USA for a candid conversation.

Read Food Tank's full recap: https://t.co/zg5hbItCPD

#Traceability #FoodTransparency #ClimateWeekNYC #Supplychain

[Wholechain @wholechain]

Traceability stops being abstract the moment you can scan it.

At @foodtank's "Building a common language for supply chains" session during Climate Week NYC, the QR codes did all the talking. Chicken of the Sea tuna traced back to the vessel. Traceable beef from the Scherler-Abney Land & Cattle Co cohort. Forested honey and lobster from Sovereign Seas.

Mark Kaplan, Chief Marketing Officer at Wholechain, framed the reason it matters: if you cannot see it, you cannot make claims about it or verify what is actually happening in your supply chain.

#Traceability #SupplyChain #ClimateWeekNYC #FoodSystems

[Wholechain @wholechain]

That is a wrap on our FDA FSMA 204 session at the Responsible Seafood Summit in Bangkok.

Thank you for showing up, asking hard questions and sharing what FSMA 204 looks like inside your own operation. Traceability gets easier when the whole supply chain talks to each other, and that is exactly what happened in that room.

Thank you Jayson Berryhill and Erin Taylor Cooper for leading it, and to the Global Seafood Alliance and The Center for Responsible Seafood - TCRS for hosting.

#SeafoodSummit26 #FSMA204 #SeafoodTraceability #Traceability

[Wholechain @wholechain]

Traceability does not get satisfied at any single point in the supply chain. It depends on every link doing its part.

We're excited to kick off our session on FDA FSMA 204 at the Global Seafood Alliance Responsible Seafood Summit! Jayson Berryhill and Erin Taylor Cooper are running a two-hour working session on the challenges seafood companies are facing and some practical solutions including: floor-loaded containers with no case-level packaging, traceability lot codes and TLC source when you are the US importer, and moving data across partners who are not all at the same stage of readiness.

Join if you are interested in practical approaches to market readiness!
- https://t.co/kQEhP5MNPx

#FSMA204 #SeafoodTraceability #FoodSafety #ResponsibleSeafoodSummit

[Wholechain @wholechain]

Today Blade Brink, Enterprise Solutions at Wholechain, presented at International Conference on seafood and Health 2027 covering Global Dialogue on Seafood Traceability (GDST), one common language for seafood traceability data.

GDST defines the events you record (Critical Tracking Events) and the data inside each one (Key Data Elements): who, what, where, when, how much, how.

If your buyers are asking for GDST data, we are always up for the conversation.

#GDST #Seafood #Traceability #SupplyChainTransparency #FSMA204

[Wholechain @wholechain]

Buyers are asking harder questions about where your seafood comes from, regulators are too. Market-ready traceability answers both without slowing down operations.

Join Blade Brink, Enterprise Solutions at Wholechain, at the International Conference on seafood and Health for a 25 minute session on what market-ready traceability looks like in practice, inside the wider discussion on Global Seafood Trade in Transition: The Impact of Tariffs, Production Costs and Consumer Demand.

Tomorrow, 15 September, 5:55 to 6:20 PM Vietnam time.

Register here: https://t.co/75AWvv3SgI

#Seafood #Traceability #SupplyChain #FoodSafety

[Wholechain @wholechain]

We're headed to TUNA 2026, the 19th INFOFISH ' World Tuna Trade Conference & Exhibition in Bangkok.

On September 15, our CEO, Jayson Berryhill, is moderating "AI, Smart Processing & Future Seafood Systems," bringing together industry voices on how technology is reshaping seafood production and traceability.

Will you be there? Come say hi to Jayson and talk traceability, AI, or whatever's on your mind.

Learn more: https://t.co/yALn3AA6Zl

#TUNA2026 #SeafoodTraceability #BlueEconomy #AI

[Wholechain @wholechain]

We're teaming up with iFoodDS to make FSMA 204 compliance simpler for seafood suppliers.

The integration lets Wholechain users share key data elements directly with trading partners on iFoodDS Trace Exchange™, cutting friction as customers across the supply chain ask for standardized, GS1-aligned traceability data.

"We're excited to enable more seamless ways of tracking products under FSMA 204," says Wholechain CEO Jayson Berryhill. "Our integration with iFoodDS reinforces our commitment to interoperability, offering our customers flexible, cost effective and holistic solutions to meet their customers' traceability requirements, so they can focus on their core business."

Wholechain gives suppliers a standards-based way to own and control their traceability data, no matter which systems their customers use.

Read more 👇
https://t.co/8UDVhqdcs0

#FSMA204 #FoodTraceability #Seafood #SupplyChain

[Wholechain @wholechain]

Wholechain is incredibly grateful for Thai Union's continued leadership in advancing global seafood traceability. Their 2025 Sustainability Report highlights their long-standing commitment to transparency, responsible sourcing, and standards-based digital traceability with Global Dialogue on Seafood Traceability (GDST).

Thai Union has helped demonstrate that end-to-end visibility is not only possible, but essential for building more resilient and sustainable food systems. We are proud to work alongside Thai Union as we continue scaling trusted traceability solutions that create value across the entire supply chain.

Read the full release here: https://t.co/sY8Wk3Vmsf

[Wholechain @wholechain]

We're looking for a Senior Frontend React Engineer to join our team in Cape Town. If you've got the skills, now's the time to react 😉

Apply here: https://t.co/uy5Hm109di

#jobs #engineer #react #capetown

[Wholechain @wholechain]

We're leading a working session at the Responsible Seafood Summit in Bangkok.

FSMA 204: No-Nonsense Guidance for the Rule's Sticking Points

Monday 21 September, 10:00 to 12:00, The Study

This is not just a FSMA rule overview. It is two hours on the problems seafood companies are actually hitting.

We will cover both sides of the problem: what downstream U.S. buyers are now requiring, and what it takes to get upstream suppliers compliant at scale.

Attending the Summit?
Bring your hardest question.

Thanks to the @GSA_Seafood & The Center for Responsible Seafood for hosting.

More info here:
https://t.co/kQEhP5NlF5

#SeafoodSummit26 #FSMA204 #Traceability

[Wholechain @wholechain]

Excited to join @ChainforGood's Autumn 2026 Incubation cohort alongside @HumLinked and @StormcatchToken.

Over the coming months, we'll be working to scale the global data standards for sustainable supply chains.

[Blockchain for Good Alliance (BGA) @ChainforGood]

🚀 BGA Autumn 2026 Incubation has officially kicked off!

Welcome to our new cohort:
🌍 Enable (Humanity Link): humanitarian communication & payments @HumLinked

🤖 Stormcatch: trusted digital identities for robots @StormcatchToken

🔗 Wholechain — transparent & traceable global supply chains @wholechain

Over the coming months, the projects will work with BGA and EiR @georgewong through mentorship, workshops, 1:1 support and ecosystem connections.

Three projects. Three different challenges.
One shared goal: using emerging technology to create real-world impact. 🌱

#BlockchainForGood #BGAIncubation #Web3ForGood #SocialImpact

[Wholechain @wholechain]

We're hiring: Account Manager, APAC
Remote (Bangkok, Thailand preferred)

Lead enterprise traceability implementations across Asia, then grow into regional account leadership.

5+ yrs in account management / customer success / enterprise sales.

👉🏼 https://t.co/wLuSk5myjY

#Hiring #APAC #Bangkok #Thailand #Job

[Wholechain @wholechain]

How many lot codes should a warehouse have to ingest to process a single pallet?

Under the FDA's recent clarification, one. Packing after processing counts as part of a single transformation event, so a processor can record and assign a single traceability lot code to an entire shipment rather than passing every internal batch code downstream.

Processors keep their lines moving. 3PLs and cold storage operators ingest one code per product. Investigators still trace any shipment straight back to the facility that processed and packed it.

To help our partners navigate this, Wholechain and the National Fisheries Institute Traceability Workgroup sought official guidance from the FDA.

We made this short video to explain our recent article on it in a clearer, more visual way.

Read the full breakdown, access the developer integration guide, and download the FDA correspondence document here:
https://t.co/pVpQdwuuX4

#FDA #FSMA204 #SupplyChain #Compliance

[Wholechain @wholechain]

We're proud to share that Wholechain's CEO Jayson Berryhill and Head of Growth Erin Taylor Cooper are attending Responsible #SeafoodSummit26 in Bangkok this September!

Looking forward to connecting with global leaders, trade partners, and innovators who are actively shaping the future of responsible seafood.

Catch the team at Shangri-La Bangkok from Sept 21–24, hosted by Global Seafood Alliance and The Center for Responsible Seafood - TCRS.

Let’s connect in Bangkok, drop a message if you’ll be attending 👇

Join us here: https://t.co/WasEKKjmer