Because they used Sam George to maximize their profits, not to make data affordable. I said this last year, and many people insulted me, saying I wasnβt grateful. MTN Ghanaβs profit after tax before this GHβ΅399 package was GHβ΅3.58 billion. After its introduction, it jumped to GHβ΅4.30 billion, and now it has increased even further to GHβ΅5.13 billion. That bundle forces many people to spend more on data instead of making all data bundles more affordable.