Will DeBause

Your site should close deals while you’re in a meeting.
40K in 4 months. Documenting how I get to 20k per month solo.

[Will DeBause @WillDebause]

Designed for Logitech, PepsiCo, and Tony's Chocolonely that drove $20M+ in revenue.

Now I build websites for growth-stage SaaS companies.

300+ projects · 40+ Clients · 16+ Brands

A founder of a fintech platform DMed me out of the blue asking for help with his site.

All he had was a waitlist page with a few sign ups.

I asked: "What's the goal for the new site?"

Him: "To make it clear what we do."

Here's the thing - most technical founders have this same problem. A great product hidden behind a site that doesn't communicate its value.

So I rebuilt the site around one question: "Would a stranger understand what this does in 5 seconds?"

Now he spends less time explaining his product, signups are climbing, and he can focus on what matters - building something bigger than himself.

"Will is the most talented, most professional, most tasteful designer I've ever worked with."
– Ali, Co-Founder, FounderTech

"I tried two different designers before Will. A complete waste of time and money. Will was my lifesaver."
– Nata, Muan Group

DM me your website. I'll tell you the #1 thing killing your conversions.

[Will DeBause @WillDebause]

Claude feels like it was built with claude

[Will DeBause @WillDebause]

I put it into a free playbook: The Website Sales Playbook.
Comment "PLAYBOOK" and I'll send it over.

[Will DeBause @WillDebause]

The Website Sales Playbook is here.
5 steps, 7 sections, the exact 20-point scorecard

A visitor lands on your page and silently asks 6 things:

What is this?
Who's it for?
Why should I trust it?
What will it cost me?
What happens next?
What could go wrong?

[Will DeBause @WillDebause]

5 steps. 7 sections.
A 20-point scorecard you can run on your own page in 2 minutes.

It's pulled from real website and conversion work across SaaS, AI, and founder-led companies. Same patterns every time.

[Will DeBause @WillDebause]

@knowRowan Neon

[Will DeBause @WillDebause]

@ItakGol Taxes

[Will DeBause @WillDebause]

It means the bar has officially been raised.

Now is not the time to do just "good enough"

---

P.S: Is your website designed for sales?

Comment or DM your website and I'll tell you where the leads fall off.

[Will DeBause @WillDebause]

Anyone else finding that AI is having to make you work harder?

Every now an then I'll get a client that runs the website I built them through Claude or ChatGPT.

AI gives the feedback, the client gives the feedback to me.

This is a good thing.

[Will DeBause @WillDebause]

So go look at your own homepage and answer one question: what do you sell?

If a stranger can't repeat it back in one sentence, start there.

Do prospects think your website is a scam?
Comment or DM "AUDIT" and I'll tell you.

[Will DeBause @WillDebause]

This website was clearly a scam.
So I asked Claude. It said the company was legit.

I still had no idea what they sold.
The AI confirmed they were real but couldn't tell me what they actually did.

[Will DeBause @WillDebause]

A real buyer won't ask Claude. They won't dig. They'll glance at your homepage, feel the confusion, and leave.

You'll never see that call get booked.
You won't even know it didn't.
Confused people bounce.

[Will DeBause @WillDebause]

I hate that Claude acts like it’s human.

I ask why it failed, and then it self-corrects and tells me it won’t happen again.

Like bro, you won’t remember any of this once I hit refresh

[Will DeBause @WillDebause]

Get those right, they buy.
Get them wrong, they leave.

More traffic gives you more of the same.
Better copy lifts the result itself.

Same audience. More sales.

[Will DeBause @WillDebause]

More traffic vs. better copy: which one actually makes you money?

Google won't tell you this.

Traffic gets someone to the page.
It doesn't make them buy.

Copy does that.

[Will DeBause @WillDebause]

It answers the questions in their head:

What is this?
Is it for me?
Why should I care now?

[Will DeBause @WillDebause]

@liutauras_liu What does your research look like? Are you helping with direct outreach?

[Will DeBause @WillDebause]

@itsmoradeke "But only humans can make art"

[Will DeBause @WillDebause]

Nice design doesn't bring in leads.

Its the words them self.

People read before they buy. The graphics are just to support and further illustrate.

[Will DeBause @WillDebause]

Make the value easy to see.
The decision makes itself.

P.S. Want to know if your pricing card is helping or hurting? Send me your link and I'll tell you.

[Will DeBause @WillDebause]

The one thing AI startups overlook on their landing page. (And it has nothing to do with AI.)

The pricing card.

It's the one place cost and benefit sit side by side.

The price is right there.
Everything they get is right there too.

[Will DeBause @WillDebause]

When every product sounds the same, this is what stops yours from becoming a commodity.

It's where you stand out.

So they do the math themselves.

No call.
No demo.
No convincing.

Every other section asks them to trust you.

The pricing card lets them check.