Will Ficka IV

Co-Founder @ 💰25K Businesses Serviced • $80M+ Collected 📈We Help Businesses Recover Money Owed to Them 👇 Get Quote

[Will Ficka IV @WillFicka]

I'm Will Ficka.

I help businesses collect the money they've already earned.

Not new money. Money owed to them that someone decided not to pay.

I'm a partner at DCI, a national B2B debt collection agency operating nationally and internationally.

No recovery. No fee. You don't pay unless we collect.

If you run a business and you've got invoices sitting unpaid. Give me a follow, this account is for you.

[Will Ficka IV @WillFicka]

Ghosting is not a business strategy. But it is — for a certain type of debtor — a business model. They do it because it works. The only way to make it not work is to be the person they don't want to have ghosted.

[Will Ficka IV @WillFicka]

Three-year-old debt isn't uncollectable. Four-year-old debt often is (statute of limitations). If you have something sitting in AR from 2023, the window is closing faster than you think.

[Will Ficka IV @WillFicka]

The most valuable 30 minutes a small business owner can spend is auditing last year's A/R and asking:

who owes me money I've given up on?

That 'given up on' number is usually 4-figures.

Often more. You didn't give up.

You got tired.

There's a difference.

[Will Ficka IV @WillFicka]

Tree-care owners, storm restoration pros, water mitigation — if you're in an insurance-direct-pay industry and you're not putting assignment-of-benefits language in every contract, you're leaving money on the table every single week. I see the invoices. I promise.

[Will Ficka IV @WillFicka]

'I've been in business 30 years and never had to do this before' — I hear this every week. It's never a character failure. It's a math failure. The debtor did the math. You need to do yours.

[Will Ficka IV @WillFicka]

Commercial collections pricing is simpler than people think. No recovery = no fee. That's the whole model. Everything else is details.

[Will Ficka IV @WillFicka]

If a customer has opened your invoice in QuickBooks 20 times and never responded, that's not forgetfulness. That's a decision.

[Will Ficka IV @WillFicka]

The scariest debtor isn't the one who argues. It's the one who agrees. 'Oh yeah, I'll get that to you this week' — that person ghosts you 3 weeks later. Every time.

[Will Ficka IV @WillFicka]

The most underrated service in commercial collections is post-judgment enforcement. If you've won in court and you can't get paid, there's a whole separate industry that exists for that specific problem. Most people have never heard of it.

[Will Ficka IV @WillFicka]

I reviewed 22 sales calls from last week. Industries ranged from tree care to plastic surgery to preschools. The story was the same 22 times. Different dollar figures. Same exhaustion. Same ghosting. Same unanswered voicemails. Same 'I just want this off my desk.' The problem isn't niche. It's universal.

[Will Ficka IV @WillFicka]

Real thing I heard yesterday: my bookkeeper said she'd handle it three months ago.

Your bookkeeper is excellent. She is not a debt collector. Stop putting this on her.

[Will Ficka IV @WillFicka]

A judgment from small claims court is not money. It is a piece of paper that says you're right. The court doesn't collect. Post-judgment enforcement is its own specialty and most people don't know it exists until they've been ghosted by the system.

[Will Ficka IV @WillFicka]

Contractors: if you let the insurance check go to the homeowner, you get paid about 75% of the time. The other 25%? They buy new trucks. I'm not exaggerating. This is a weekly conversation.

[Will Ficka IV @WillFicka]

The math nobody wants to do: 50% of something collected is infinitely more than 100% of nothing.

[Will Ficka IV @WillFicka]

Every small business owner I've talked to this week used some version of the word 'tired.' Not angry. Tired. The exhaustion of chasing money you already earned is its own tax.

[Will Ficka IV @WillFicka]

A customer who stops answering isn't confused. They're not busy. They're not 'just slow.' They've decided. The sooner you accept that, the sooner you recover the money.

[Will Ficka IV @WillFicka]

The average small business is sitting on $84,000 in unpaid invoices right now.

Most will never see that money — not because it can't be collected, but because they waited too long to act.

Quick question for anyone running a business:

What's the longest you've let an invoice sit before doing something about it?

[Will Ficka IV @WillFicka]

Sending a "friendly reminder" on an overdue invoice is the single worst thing you can do.

It tells your client that non-payment has no consequences.

Stop reminding. Start escalating.

[Will Ficka IV @WillFicka]

Some of your clients never planned to pay you.

Not a cash flow problem. Not an oversight. Not a miscommunication.

A decision. Made before the job was even finished.

The sooner you accept that, the sooner you stop sending polite reminders and start applying real pressure.

[Will Ficka IV @WillFicka]

How are you implementing AI in your sales processes?

Cold Emailing?
SDR Outbound?
Live Chat?
Closing?
Inbound Call Booking?

What's working for you?