Will Margaritis

SVP, Strategy @Darkroomagency_

[Will Margaritis @WillMargaritis]

@TimSweeneyEpic @Filmbot Tim, I'm a big AI fan, but I've got to say the "political disclosures" framing is more than a bit weasely

[Will Margaritis @WillMargaritis]

I think the biggest disappointment in smartifying my home is that there's no @lutron Sunnata smart switch. Bonus if it had a smart bulb mode to for @tweethue. After replacing a few dumb switches with the Sunnata, I can't use any other. Holding off on new switches until those

[Will Margaritis @WillMargaritis]

@JRRaphael @KlfJoat It's the new version of Chrome: 89. It's disabled the ability to turn off the custom Chrome sharing menu. The incorrect flag still exists, but they removed the functional flag.

[Will Margaritis @WillMargaritis]

@aforssell add my voice to this list. The TV landscape was more interesting with the Ventures in our lives

[Will Margaritis @WillMargaritis]

Screen bugs and live sports overlays are a very interesting topic for me. Tonight's question: does @NBCSports @nbc really need two logos during their #snf @NFL broadcasts? How is it that @FOXSports is the modern, restrained one?

[Will Margaritis @WillMargaritis]

Interesting #Amazonadvertising quirk of the week: searching #crocs on Amazon takes you directly to their Stores page, not the traditional #amazon SERP. I can't find a single other brand operating like this.

[Will Margaritis @WillMargaritis]

CRM Rule #1 - don't force urgency. @Google got me to click with "expiring soon," but loses credibility when I see that "soon" is January 31, 2020. Not sure if 7.5 months qualifies as "soon."

[Will Margaritis @WillMargaritis]

@sellwin #facebookecommercesummit

[Sellwin @sellwin]

Excellent discussion by Claire Mulhern on the importance of excellent, innovative creative. E-retailers are several years behind Facebook's innovations, but the learnings can carry over, and the importance of quality doesn't change (imagine if A+ Content mirrored Facebook ads.)

[Will Margaritis @WillMargaritis]

I've never felt so short

[Will Margaritis @WillMargaritis]

I'm half-convinced the purpose of this #facebookecommercesummit is to make a lot of people download Facebook Messenger. All the collateral mentioned it, and I've been asked by three people if I've downloaded it yet.

[Dade Hayes @dadehayes]

Eli Manning takes the stage at the Disney upfront. Probably the only media appearance that will not feature any Daniel Jones questions.

[Will Margaritis @WillMargaritis]

Friendly suggestion to all of those that found last night's #gameofthrones too dark: try watching it on #HBOGo instead of #cable. It's much less compressed, so you'll see way more in the shadows. These potato shots are of the same scene, one on #hbo via #spectrum, the other HBOGo

[Sellwin @sellwin]

It's official. Sellwin Consulting launched today to provide end-to-end, strategic #Amazon solutions for our clients. Read more about us in today's @adage: https://t.co/pmVPmZHEuG

[Dentsu USA @dentsuUSA]

Proud to announce an industry-first: @sellwin. This consultancy will create end-to-end, strategic #Amazon solutions for clients. Read more via @adage: https://t.co/chqXj9JAmu

[Will Margaritis @WillMargaritis]

Yes, but will these satellites have Alexa, so that I can get updated weather no matter where I am?
https://t.co/SP7RnYNIIS

[Will Margaritis @WillMargaritis]

Amazon is beginning its #PrimeDay push; helping brands plan for one of the biggest shopping days in the US. On the other hand, these automated emails are probably not the best way to tell a vendor that you've identified a million-dollar daily deal opportunity.

[Will Margaritis @WillMargaritis]

This isn't wrong - discoverability is the most difficult part of Amazon, particularly for fashion. They've made attempts, from the Treasure page to the first Amazon Scout - but they've let each die before they could gain any ground:
https://t.co/Q0MFiWbONc

[Will Margaritis @WillMargaritis]

74% of consumers immediately go to Amazon when they're ready to buy something. At the very least, they're researching there prior to buying elsewhere. A well-crafted Amazon presence remains a critical part of any brand.
https://t.co/x9wWj1Rkrt

[Will Margaritis @WillMargaritis]

Channel Bugs become Banner Ads, coming soon to your favorite TV show?