William Moulin

Co-founder @PlesionApp, the global platform for the HERE & NOW (spatio-temporal relevance)

[William Moulin @WillMoulin]

Contextualization.

[William Moulin @WillMoulin]

"make contact with reality"
Well said, @mattcynamon @usv
Tech serving people "in the real, physical world" is a big topic.
At PLESION, we're building the IT infrastructure for real-world relevance.

[USV @usv]

Make contact with reality enough times to develop intuition. That’s how you build things in the real world that have never existed before.

https://t.co/z6HuzYM2fH

[William Moulin @WillMoulin]

yes, @Andercot, we humans move through a four-dimensional spacetime continuum.

in other words, real-world = spacetime

building the real-world information system @PlesionApp at the intersection of Physics and IT

[Andrew Côté @Andercot]

Now, this is all relatively simple for moving on a 2D surface that is curved in three dimensions.

However we humans move through a four-dimensional spacetime that has intrinsic curvature.

To understand how things move, we generalize the concept of parallel transport

[William Moulin @WillMoulin]

@PushinPixls @rod_mallo @PlesionApp Is a closed network social?

[William Moulin @WillMoulin]

@PushinPixls @rod_mallo @PushinPixls The problem with closed WhatsApp groups is that they’re… closed.
@PlesionApp makes real-life opportunities open, visible, and shareable Here and Now, wherever you go

[William Moulin @WillMoulin]

@rod_mallo @rod_mallo the next social network is the original social network: real people, in real life, no interface
@PlesionApp

[William Moulin @WillMoulin]

@nikunj Yes, @nikunj! AI is the ultimate leverage for founders with a unique insight, like us @PlesionApp

[William Moulin @WillMoulin]

@typesfast Actionable information = Locally-relevant information = @PlesionApp

[William Moulin @WillMoulin]

@sophiebakalar True, @sophiebakalar: AI unlocks new business models, as well as opportunities that have long been considered unsolvable...

At @PlesionApp, we're unlocking global spatio-temporal relevance.

[William Moulin @WillMoulin]

@nikunj Yes, @nikunj, "Efficiency where it helps, humanity where it matters."
That's why we're building @PlesionApp, the information system for the Here & Now, i.e. for the physical world.

[William Moulin @WillMoulin]

Stop missing the "Here and Now"

[PLESION @PlesionApp]

Static map: "Here"
Dynamic map: "Here and Now"
Enjoy real life, nearby.

[William Moulin @WillMoulin]

Yes, @yrechtman. Infinite digital stuff. Finite real stuff.
In an avalanche of artificial experiences, people will seek real ones.

And yes. Localization is the mother of contextualization.

> @PlesionApp is the app of physical, real-time + real-space relevance

[yoni rechtman @yrechtman]

Example: As AI keeps getting better a few things will obviously happen.

Rather than debating the exact rate of improvement or the first order impacts, way more interesting to try to figure out the 2nd and 3rd order effects.

My take on what’s next: https://t.co/g9IxmDjYgm

[William Moulin @WillMoulin]

@PlesionApp, we believe technology should enhance life, not replace it.

By grounding digital experiences in the physical world, we help people spend less time scrolling and more time living.

[William Moulin @WillMoulin]

Fantastic discussion between @lennysan and @ThisIsBobBaxley.

Bob's final words deeply resonate with our mission @PlesionApp :

"So it’s not about me, it’s about us — together — trying to create a digital world that we want to live in."

[Lenny Rachitsky @lennysan]

The moral obligation of great design: A call to arms by @ThisIsBobBaxley

Bob has designed products used by billions of people over his 35-year career at @Apple, @Pinterest, @Yahoo, and @ThoughtSpot. During his eight years at Apple, he led design for the online store and the App Store, and witnessed the iPhone’s transformative launch while working under Steve Jobs. Bob champions the obligation designers have to reduce frustration in people’s daily lives.

"I don't think many people working in the industry understand the scale of what they're doing.

Software, both for the audience and for the creators, is an anonymous medium. The products we're building are just these crazy, faceless things created by a bunch of people, you know, who knows where. We never see anybody on the other side of the glass.

It's very hard to really understand that we're creating something in Figma on their computer that's going to be interacted with by billions of people, thousands and thousands of times.

People don't want to try to figure out how to navigate our login screens or go through our onboarding process. They just wanna get home and spend time with their families and pet their dogs and have a nice dinner."

Bob also has some other spicy takes:
🔸 Why design should report to engineering, not product
🔸 The “Beatles principle”—why the best products come from teams of 4 to 6, not 40 to 60
🔸 Why you need design tenets, not principles (with real examples)
🔸 Why you should delay sketching and prototyping as long as possible
🔸 Why software is fundamentally a medium, like film or music
🔸 Much more

Listen now 👇
• YouTube: https://t.co/ilMYuLd6di
• Spotify: https://t.co/lu48YyATm7
• Apple: https://t.co/co0bR3qLCQ

🏆 This entire episode is brought to you by @Stripe—helping companies of all sizes grow revenue:

[William Moulin @WillMoulin]

"I hope people take that responsibility more seriously — and try to help clean things up a little bit."

At @PlesionApp, we’re building a global bridge between the digital and physical worlds — so people can thrive in their immediate reality.

[William Moulin @WillMoulin]

👉"The future of product metrics in AI isn’t engagement—it’s actual value delivered."

Great interview of @mikeyk: Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram), by @lennysan https://t.co/aXceLRNTSK