Will McCartney

Strategist at @WunThompson | Founder & Editor of @noisenarrative_ |

[Will McCartney @Will_McCartney_]

A break from advertising spiel -- as is tradition, here are my top albums of 2022.

https://t.co/WRWMyc7TPv

[Ad Association @ad_association]

It's that time of the week!

We want you to choose our ✨ad of the week ✨

1. @McDonaldsUK 'Wanna go to Mcdonald's?'

2. @theCALMzone 'The Invisible Opponent 2' by @AMV_BBDO

3. @HSBC_UK 'Control' by @WunThompsonUK

Link to the ads in the thread ⚽️

[Will McCartney @Will_McCartney_]

Ad of the Day on @Campaignmag!

[Campaign @Campaignmag]

Ad of the Day – HSBC UK, "Control" by @WunThompsonUK https://t.co/OVgb8IksiS

[Will McCartney @Will_McCartney_]

extremely grateful to be working on a campaign that seeks to drive such direct tangible impact - a venture made possible by an ambitious brand, the brilliant @nicolajanesharp at @SEAresource, and a talented team of thinkers at @WunThompsonUK

[Will McCartney @Will_McCartney_]

Our new TV spot for @HSBC_UK looks to reflect the invisible, debilitating evil of economic abuse & raise awareness of how their partnership with @Hestia1970 helps victims reach financial independence.

https://t.co/4WA1ol0FqU

[Will McCartney @Will_McCartney_]

The fab @TheSyncAgency asked me to take on their 'Top 10uous' challenge.

To see how it's (tenuously) possible to link empathy, car throttles, fruit, punctuation, Long Island, horse racing & physics theory together under the guise of music, have a gander:

https://t.co/arg9RBTTBZ

[Will McCartney @Will_McCartney_]

For @MediaCatMag, I discuss how the powers of nostalgia marketing are paralleled with some equally potent pitfalls

Yes, many will seek old comforts during difficult times; but if brands do choose to look back, they need to be novel in the way they do it.

https://t.co/vGK77YDpiG

[Will McCartney @Will_McCartney_]

@piercecally the similarities between the story in Robbins' 'El Paso' & the plot of Breaking Bad always stops me in my tracks https://t.co/JFkNX2gKt5

[Will McCartney @Will_McCartney_]

Curated a playlist on behalf of @WunThompsonUK for @MediaCatMag. A big buffet of genres to sink your teeth into this August. Enjoy!

https://t.co/FUWPwb4LUt

[Will McCartney @Will_McCartney_]

@piercecally @MediaCatMag thank you mate. * clenches fists upon realising Cash in The Attic theme tune was accidentally omitted from playlist *

[Pierce Calnan @piercecally]

My brilliant colleague @Will_McCartney_ made this playlist for @MediaCatMag - and it's as good as finding cash in the attic https://t.co/jDcgKSoKXD

[Will McCartney @Will_McCartney_]

For @WunThompsonUK, I unpack some of the hidden social effects of the cost-of-living crisis.

Brands have a chance to position themselves on the side of their most vulnerable consumers, who are not only yearning for value and fairness, but for real help.

[Will McCartney @Will_McCartney_]

Our economic abuse campaign for @HSBC_UK continues, with a special build in Spitalfields Market.

[Amy Charlotte Kean @keano81]

I’m normally quite sceptical of brands promoting charity partnerships (ie “for every RT we’ll give £1 to the homeless!” etc etc) but THIS I like…

HSBC working with charity Hestia to raise awareness of financial abuse. Which is a topic that actually *does* need greater awareness

[Will McCartney @Will_McCartney_]

Without financial autonomy, leaving an abusive relationship can be impossible. More people should know about this.

The beginnings of our new campaign for @HSBC_UK:

[VML @vml_global]

@HSBC_UK has made all of its branches a ‘safe space’ for people experiencing domestic abuse in the latest campaign with @WunThompsonUK.
.
Read more via the link🔗: https://t.co/s92btR4hcj
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#WunThompson #HSBC #SafeSpace

[Will McCartney @Will_McCartney_]

My poem ‘Muscle Memory’ lives on a rave flyer made by Julian House. He’s done artwork for Oasis, John Coltrane, Primal Scream, Gil Scott-Heron, Rolling Stones, The Prodigy & book covers for Leonard Cohen & Hunter S Thompson

Somehow, I don’t think I’ll make it in his LinkedIn bio

[Will McCartney @Will_McCartney_]

@KatieCalling V jealous!!

[Will McCartney @Will_McCartney_]

Albums are just Strategies really - good ones are driven by deep human insight, convey words creatively & offer new ways of seeing the world.

So, here’s my effectiveness paper - my top 25 albums of 2021.

Hopefully it enthrals or frustrates you: https://t.co/0KoAZqooSB

[Will McCartney @Will_McCartney_]

@piercecally Thank you, was fun to put together! Also, got a sneaky feeling the forthcoming BCNR album will be a 2022 contender: https://t.co/lhle1YycY4

[Will McCartney @Will_McCartney_]

One of the few things I am certain of is the causal relationship between politics and music. This month marks 32 years since the Iron Curtain fell - I investigated this, speaking to those who were part of the compelling sonic scene that ensued in its wake
https://t.co/rmGRMojzIE