Lead Faculty for Entrepreneurship - YSEALI Academy at Fulbright University Vietnam. Research: Strategy Making in Entrepreneurship, Marketing, Digital, and ASEAN
BLINDED BY THE REARVIEW MIRROR
When top managers at the steering wheel are confronted with true uncertainty, they still try to predict harder. In this issue of JMS on Top Management Heuristics, we uncover an intriguing paradox. https://t.co/QZXy9gI0h4
Entrepreneurs boost innovation and productivity in Asia. A new learning portal called Digital Entrepreneurship in Asia offers practical advice for digital and impact entrepreneurs, making it easier to succeed.
Digital Entrepreneurship in Asia is a six session course that offers valuable insights into navigating the evolving digital landscape-whether launching a startup of growing digital businesses.
WATCH ⬇️
https://t.co/GInSBF74V2
Access the course:
https://t.co/ivBHbe4kcJ
@WillemSmit@eautio
Should companies rely on a single big influencer or spread their budget across multiple small influencers? A new Journal of Marketing study discovers some surprising findings in the context of #livestreaming 🎧
#MarketingAcad#influencermarketing@ProfPKK
https://t.co/bO6rsf6fm6
Micro, small, and medium-sized enterprises played a key role in Asia and the Pacific’s recovery during and after the pandemic.
Supporting their development is crucial to driving sustainable and inclusive growth in the region.
In this year’s Asia SME Monitor, we focus on the Pacific, particularly Fiji, Papua New Guinea, and Samoa.
READ ⬇️
https://t.co/aVvvnET9oz
BLINDED BY THE REARVIEW MIRROR
When top managers at the steering wheel are confronted with true uncertainty, they still try to predict harder. In this issue of JMS on Top Management Heuristics, we uncover an intriguing paradox. https://t.co/QZXy9gI0h4
If you're interested in how digitalization and the business environment can provide conditions for entrepreneurs to thrive. Specifically in the Asian context, please join us for this seminar, 3pm MLN/SG/KL time, 2pm JKT/HCMC https://t.co/xpvjG14Q4E
Changing your business model? You at least need to consider if your organization will still be fit for purpose?
Take the time, as well, to ensure that you…. as a leader, will also be suitable for these changes, &, if not, what will you change?
#Economics is a social science, driven by #data and #equations. But it is also deeply informed by #politics, and economists, who have diverse political views, wrangle over ethical values and also numerical ones. "
@IMD_Bschool
https://t.co/cMdA62xJxc via @NewYorker
Among the last things to go into my bag for the beach: “The Customer Copernicus” co-authored by my good friend & @IMD_Bschool colleague @s_meehan
So glad that I brought it along! “Moments of Belief” are like finding the missing link for transformation stories!
📘The Right Place📘
Congratulations to Prof. @arturobris on the launch of The Right Place.
The book provides an analysis of countries' competitiveness and the influence this has on companies performance.
Learn more: https://t.co/vUoRumD9LB
#IMDImpact#TheRightPlace
LG Electronics: “After 23 consecutive lossmaking quarters, LG is now quitting the mobile industry. It is the right decision. Years of catch-up spending pushed LG to become the third-biggest smartphone maker in 2013. But success was shortlived.” https://t.co/HPCiT4QZFQ
Like so many marketers I am bored with the existing 4 P’s. So I went to https://t.co/R3LMdeIzFl to create a modern, nonsensical replacement. The new, definitive 4 P’s of marketing are pairs perpetuates preset and proof. Isn’t that so much better? RT @markritson