Will Ridley

Senior Brand Strategist at @FanaticsCasino. Keen runner and some other uninteresting stuff. @TeessideUni Alumni. Views are my own. #NUFC

[Will Ridley @WillyRidley]

They say you should never meet your heroes but… @alanshearer, what an honour and privilege.

[Fanatics Casino @FanaticsCasino]

Franʼs back. And sheʼs not happy about
Fanatics Casinoʼs new rewards program.

#FanaticsCasinoPartner

[The Athletic | Football @TheAthleticFC]

Teesside has long experience of being talked down. The place once stood for steel, iron, coal — industry. Over 40 years that status has disappeared with the industries themselves. Teesside instead saw itself as half-forgotten by government, then the butt of jokes and disparaging coverage. Recent events have only reinforced an impression of a beaten, wild area.

But as a name with national recognition, what has endured is Middlesbrough FC. There was a palpable sense on Saturday that, but for Boro’s late winner against Norwich, the mood across the region would have plummeted. It can sound overblown, but what you saw with Ashley Phillips’ 91st-minute winner was just how much Teesside hope, self-esteem and identity are invested in the football club.

There are no claims that football means more on Teesside, just that, as @mwalker2771 writes, at a time like this its presence is enhanced.

🔗 https://t.co/Amcb29zQVR

[Fanatics Sports & Casino @FanaticsSports]

One app to bet, trade, or play - available coast to coast. Everything you already use, now in one place, and every move earns FanCash. Spend it across Fanatics - on Tickets, Trading Cards, Merch and more.

[England @England]

Rest in peace, Kevin ❤️

We will celebrate the life of Kevin Keegan when the #ThreeLions host Spain at Wembley Stadium in September.

[Newcastle United @NUFC]

We are devastated to learn of the passing of Kevin Keegan, one of the most iconic, influential and deeply loved figures in our club’s history.

Kevin was more than a legendary footballer and manager. He was the beating heart of Newcastle United for generations of supporters.

[NY Racing Team @NYRacingTeam]

All ready for @mispeedway with our 44 @fanaticscasino @teamchevy with @jjyeley1 behind the wheel.

[LiveScore @livescore]

We changed the iconic Black Cat outside @SunderlandAFC’s stadium to a Black Dog… 🐾

Ahead of Mental Health Awareness Week, we made the change to encourage fans to talk.

More to follow next week… 👀

[Will Ridley @WillyRidley]

That Toon first half makes this scoreline seem absolutely insane. 😂 #NUFC

[Will Ridley @WillyRidley]

As a weekly London commuter (4.5 years on this route), Saturday’s incident hits close to home.
I’m not surprised by the heroism of the @LNER staff they are always friendly, professional, & conscientious. Huge tribute to them.
Wishing all involved a speedy recovery & support.

[Will Ridley @WillyRidley]

What a shout Kenny lad

[Jack Kenmare @jackkenmare_]

Just hit me. They’ve re-signed Gavin Harris

[Will Ridley @WillyRidley]

@BetMGMUK #NUFC

[Will Ridley @WillyRidley]

@DailyNUFC_ Albert Luque

[Sport Social Podcast Network @TheSportSocial]

At @PodcastShowLDN last month, we hosted a panel looking at podcast advertising and the emergence of '360 campaigns' in the industry.

@WillyRidley was part of that panel and shares his key takeaways from a wide-ranging chat 🙌🏻

A short thread 🧵

[Sport Social Podcast Network @TheSportSocial]

Great to have @WillyRidley join our panel at @PodcastShowLDN last week, where we explored the power of 360 activations in podcasting.

Will brought valuable insights on how these strategies can help creators maximise the potential of their content not just in terms of reach, but also revenue and brand growth.

Exciting times for creators who are ready to think beyond the audio 👏🏻

[Sport Social Podcast Network @TheSportSocial]

🚨 PODCAST SHOW PANEL ANNOUNCEMENT 🚨

Our Managing Director @SophieAHind will chair a panel at this year's @PodcastShowLDN focusing on 360 campaigns 🎙️

Joining Sophie will be @WillyRidley, @johngibbonsblog, @pricetom and Lucy Ledger (PHD Media) to discuss outcomes, challenges and possibilities of integrated campaigns that go beyond podcast audio.

Don't miss it if you're attending!

#ThePodcastShow #PodcastShowLDN

[Newcastle United @NUFC]

🥶 1S4K 🥶

Alex has been shortlisted for the EA Sports @premierleague Player of the Season award! 🙌

[Will Ridley @WillyRidley]

@BetMGMUK #NUFC

[Will Ridley @WillyRidley]

@BetMGMUK Jamal Lascelles ⚽️

[Will Ridley @WillyRidley]

Jason Tindball #NUFC

[The xG Philosophy @xGPhilosophy]

Newcastle (1.48) 5-0 (2.22) Crystal Palace