Larry Lockshin

Professor of wine marketing and expert in wine buying behaviour

[Larry Lockshin @WineLockshin]

@robertjoseph @CMMwine Agree. But the palette for wine is much broader than the palette for things like ice cream. So, no matter what you produce, it will be 'liked' by only a portion of wine drinkers.

[Larry Lockshin @WineLockshin]

@PinotNoirNZ @MisterGlover @WBMwinemagazine : thanks and great to see former students doing well

[Larry Lockshin @WineLockshin]

My book, "This little Pinot went to Market: A guide to wine marketing" launched yesterday! 17 years of research: http://t.co/VTYSFb0P48

[Larry Lockshin @WineLockshin]

Just found out my son is on Twitter. I hope he writes more than I do!

[Larry Lockshin @WineLockshin]

@spawts Glad to see you have the time for twitter. I have pretty much given up!

[Larry Lockshin @WineLockshin]

@WineBusProf Great visit of Ningxia wine delegation on Saturday and great seafood banquet at T-Chow! A region going places.

[Larry Lockshin @WineLockshin]

@NicoCIVS could be but seem too wide; or donkey noses

[Larry Lockshin @WineLockshin]

@up_shiraz Honestly, I'm not sure

[Larry Lockshin @WineLockshin]

#WBMnose-This should be plural. Special prize to whoever can tell me what noses these are at a market in Cuzco, Peru?

[Larry Lockshin @WineLockshin]

@vinousgirl Yes the past has been disheartening. We should be focusing on the future! #wfaconf14

[Deb Pearce @vinousgirl]

@WineLockshin What on earth is going on at #WFAConf14 Tweets I've seen today are disheartening.

[Larry Lockshin @WineLockshin]

Toby Langley says either be big with scale or produce fine wine. Napa cab grosses over $30k per hectare, Oz far less than $10k #WFAConf14

[Larry Lockshin @WineLockshin]

“@PhilipReedman: @WineLockshin Irony on your part Larry? Naivety on El President's part?” Yes for me, don't think so for the OIV

[Larry Lockshin @WineLockshin]

Interesting to hear OIV President suggesting one of Australia's competitive advantages is 'homogeneity of production' #WFAConf14

[Larry Lockshin @WineLockshin]

@up_shiraz @WineDayOut Sorry no. The date conflicts with Yom Kippur

[Larry Lockshin @WineLockshin]

Sorry to have to say this, but some speakers' topics and focus seems not to be vetted by conference organisers WFAConf14

[Larry Lockshin @WineLockshin]

Hard to believe Lawrie Stanford out stares Amanda Vanstone #WFAConf14

[Larry Lockshin @WineLockshin]

US growers changed crops when faced with oversupply. Now prices higher. But their demand is growing along with promotion growth #WFAConf14

[Larry Lockshin @WineLockshin]

#wfaconf14 Only 11% of grape production profitable. Why don't growers hear market signals? Are we too depressed to listen?

[Larry Lockshin @WineLockshin]

“@wirrawirrawines: @WineLockshin So how to segment?” Reach all potential consumers-so the greater the reach the better #wfaconf14