Thank you to the team at TikTok for hosting us at HQ yesterday. Great lunch, even better presentation. Big thanks to Anastasia Jones and Katie Peterson for making it happen. Excited for what's ahead.
Some afternoons are worth closing the laptop for. Last Friday the Wingman crew cruised through Huntington Harbor. No screens, no meetings, just good people on the water.
Incredible people. A great cause. And some good golf.
Every year, we look forward to joining our partners Sit ’n Sleep for the annual Wounded Warrior Project Golf Tournament. Proud to support an organization that helps and empowers veterans and their families.
Traditional broadcast TV delivers mass reach at scale. Programmatic uses device data to build precise frequency against the people who actually saw your ad. Give every channel the job it's built for — your media spend works harder.
https://t.co/z2eZKYmI7w
The brands winning tomorrow started building relationships with customers months ago. Are you planting seeds or just harvesting what's left?
https://t.co/5RLkysSUhR
You're not running out of conversions. You're running out of people who know you well enough to convert.
That's the Instant ROI Trap. Full breakdown at the link. https://t.co/eFiOJqyLG7
Search teams get bonuses. Broadcast teams get budget cuts.
Meanwhile, customers are taking 25-35% longer than 30 days to convert after seeing multiple touchpoints.
Fix the measurement, not the media.
https://t.co/n5orSWD6iW
Last-click attribution erases awareness touchpoints. You cut those channels. Pipeline narrows. Conversions get expensive.
This is 1 of 5 thinking traps sabotaging growth. Read the breakdown + grab the free guide.
https://t.co/BtqVmoJy8s
Honored to be included in @SitnSleep's celebration last Saturday as they wrapped a banner 2025. Thank you for having us — proud to be a partner helping Southern Californians get their best sleep ever. Congrats to their incredible team and vendors.
Welcome Paco, our new AI Creative Producer! With 20+ years across film, TV & streaming—from Man on Fire to Netflix/Amazon—and recent AI-driven work for Coca-Cola, Energizer & more, he's bringing serious creative firepower to Wingman Media.
The brands winning tomorrow started building relationships with customers months ago. Are you planting seeds or just harvesting what's left?
https://t.co/k2A0I0Xtqg
Your CFO demands instant ROI on every marketing dollar. So you cut everything that doesn't convert by Friday. That's the exact moment you fall into the Instant ROI Trap.
Read why immediate returns kill long-term growth. https://t.co/fHFFRsrrEJ
Most brands compete for customers ready to buy right now. But where will your future customers come from?
You can't harvest what you never planted.
Read why chasing quick conversions is killing your growth: https://t.co/TJjDsbJqKJ
Lisa's strategic direction and leadership have been absolute game changers for Wingman Media. Her hard work has leveled up our entire agency. Thank you for being an exceptional leader! 🙌
#PresidentsAward#WingmanMedia
🎉 Meet our 2025 Wingman of the Year: Sakura Minamida!
Sakura brings incredible energy an enthusiasm to the team. Sakura, you're an absolute asset to Wingman Media! 🙌
#WingmanOfTheYear
A mattress retailer cut brand building by 39% to chase quick sales. Their competitor invested in awareness and crushed them by 62% in search volume. Then they fixed it with a full-funnel strategy. Result: 30% sales growth, 123% lift in consideration sales.
Our team brought the creativity this Halloween! 🎃
Huge props to everyone who participated and congrats to our winners: Monique, Gregg, and Marshall 👻
#Halloween#CostumeContest#TeamSpirit
Last-click attribution erases awareness touchpoints. You cut those channels. Pipeline narrows. Conversions get expensive.
This is 1 of 5 thinking traps sabotaging growth. Read the breakdown + grab the free guide.
https://t.co/DTqdNsajt4
A mattress retailer cut brand spend by 39% during COVID to chase quick wins. Their competitor did the opposite. The result? They fell behind by 62% in search volume.
Here's how they reversed course and grew sales 30% YoY
https://t.co/vAtviSfvFe