Winning Jobs Narrative

Learn more at WJN does not endorse any candidate; posts are meant to educate organizations

[Winning Jobs Narrative @WinningJobsNarr]

The Winning Jobs Narrative is a working people-centered narrative architecture for talking about jobs, work, and the economy that resonates across race, geography & issues.

WJN does not endorse candidates; posts are meant to educate on policy issues.
https://t.co/cTEFvoOkI7

[Winning Jobs Narrative @WinningJobsNarr]

A compelling narrative from @jonfavs:

This WJN test has 8 extremely effective economic messages, from prices to jobs to taxes.

https://t.co/ItwOljOq36

[Jon Favreau @jonfavs]

Here's a cut:

"Over the last four years, America has bounced back faster and stronger than any other country from the global economic shock that sent prices soaring during the pandemic. Inflation is down, wages are up, unemployment is at record lows, and health care coverage is at record highs.

But too many Americans are still struggling to afford things like housing, health care, child care, and college – costs that were far too high even before the pandemic hit. And the choice in this election is between a president who’s been fighting to lower costs and raise incomes, and one who spent four years passing a tax cut for the rich and trying to take away health care from everyone else."

Then you can go into specific examples with this construction:

"Now that President Biden and Democrats in Congress have capped the price of insulin at $35 a month for seniors, they want to make it $35 a month for everyone. Donald Trump and MAGA Republicans want to eliminate the cap on insulin and let insurance companies charge whatever they want.

Now that President Biden and Democrats in Congress have given tax cuts to working families with kids so that they can afford child care, they want to repeal Donald Trump’s tax cuts for the rich so that they can make those tax cuts for working families permanent. Donald Trump and MAGA Republicans want to make their tax cuts for the rich permanent."

And so forth on nearly every cost of living issue

[Winning Jobs Narrative @WinningJobsNarr]

@jonfavs More ideas here:

https://t.co/ItwOljOq36

[Jon Favreau @jonfavs]

Here's a cut:

"Over the last four years, America has bounced back faster and stronger than any other country from the global economic shock that sent prices soaring during the pandemic. Inflation is down, wages are up, unemployment is at record lows, and health care coverage is at record highs.

But too many Americans are still struggling to afford things like housing, health care, child care, and college – costs that were far too high even before the pandemic hit. And the choice in this election is between a president who’s been fighting to lower costs and raise incomes, and one who spent four years passing a tax cut for the rich and trying to take away health care from everyone else."

Then you can go into specific examples with this construction:

"Now that President Biden and Democrats in Congress have capped the price of insulin at $35 a month for seniors, they want to make it $35 a month for everyone. Donald Trump and MAGA Republicans want to eliminate the cap on insulin and let insurance companies charge whatever they want.

Now that President Biden and Democrats in Congress have given tax cuts to working families with kids so that they can afford child care, they want to repeal Donald Trump’s tax cuts for the rich so that they can make those tax cuts for working families permanent. Donald Trump and MAGA Republicans want to make their tax cuts for the rich permanent."

And so forth on nearly every cost of living issue

[Winning Jobs Narrative @WinningJobsNarr]

More details here:

https://t.co/RkjlBxi9FN

[Ronald Brownstein @RonBrownstein]

Biden, as he showed at #SOTU2024, is building a powerful populist contrast vs Trump w/his economic agenda. But will frustration among voters over inflation blunt Biden's ability to benefit from that case? My take. https://t.co/z250zOla05

[Ronald Brownstein @RonBrownstein]

Biden, as he showed at #SOTU2024, is building a powerful populist contrast vs Trump w/his economic agenda. But will frustration among voters over inflation blunt Biden's ability to benefit from that case? My take. https://t.co/z250zOla05

[Nick Hanauer @NickHanauer]

My Latest
https://t.co/fjKuwYKr25

[Catherine Cortez Masto @CortezMasto]

It was wonderful to come back to La Vecindad to celebrate with @SomosVotantes and our Latino community!

I’ll never forget where I came from. This win is for all of us.

[CJ Warnke @cjwarnke]

At @HouseMajPAC, 48% of our TV ads mentioned economic issues, 42% mentioned abortion, 22% mentioned law enforcement/crime, and 19% mentioned Jan 6 or extremism -- with ads tailored specifically to their districts and candidates.

It's a winning message!

[David Bergstein @DavidABergstein]

someone fire the politico intern who had just learned how to use the new admo subscription and told them Democrats were only running on abortion

[Chris Hayden @cmhayden10]

Hold on.

Are you telling me that the #Narrative was wrong, and pundits who said we weren't communicating on the economy had NO IDEA what they were talking about?

I'm shocked.....

https://t.co/chF07Rf3Po

[Will Simons @WillSimons_94]

Case in point, @JoshShapiroPA ran this ad statewide in late October, highlighting his plans to for building safer neighborhoods, investing more in workforce training, cutting red tape for workers, and empowering parents. #PAGov https://t.co/4rTNCQlO9k

[Bobby Clark @bobbyprogress]

Great work @Melissa_In_DC and @WinningJobsNarr team. Lots of keys to wins, but Dem messaging focused on working people was huge

[Winning Jobs Narrative @WinningJobsNarr]

Here is a new analysis with compiled data on TV ads for both parties in the House and Senate.

Democrats ran over 1.2 million TV spots about pocketbook issues.

Among other key issue spots, Dems ran over 350k on abortion and 185k on public safety.

https://t.co/N0idIMmuZw

[Zac McCrary @ZacMcCrary]

Coda on this per @dccc @kadefilippi who crunched numbers on what Dems actually talked about in their campaigns:

"Dem candidates ran 563 ads. Of those 19% mention crime/law enforcement, 26% mention abortion, 57% mention economic issues, & 86 15% mention Jan 6th or extremism. "

[Winning Jobs Narrative @WinningJobsNarr]

Pre-Election Myth Debunked!

Our new analysis of House and Senate TV ads shows Democrats aired more content about pocketbook issues than the GOP.

In November, there were 7 Democratic ads about Social Security for every 1 by the GOP.

https://t.co/N0idIMlX9Y

[Terrance Woodbury @t_woodbury1]

My op-ed lays out the closing economic argument Dems must make, particularly to men of color. We must center working families and emphasize the need to translate hard work into economic success.

https://t.co/fN31NCjAXT

[Winning Jobs Narrative @WinningJobsNarr]

Here is our most effective closing economic argument based on over 110,000 interviews.
#Election2022 @bobbyprogress @Melissa_IN_DC @t_woodbury1
Read our full memo here: https://t.co/7NrrAskVUi

[Winning Jobs Narrative @WinningJobsNarr]

"Working people want government in a supportive role, providing tools and opportunities, “not as a savior coming in to rescue them,” says Morales. https://t.co/D0RU4MEAkM #Election2022

[Winning Jobs Narrative @WinningJobsNarr]

The economic message is the winning message. Election Day is just around the corner, and we're excited to see ads that center their message on tools, opportunities, and the economy. #Election2022 #economy
https://t.co/NUAOVCNAbP

[Civic Action @civicaction]

Economics is storytelling — the story of who gets what and why. For the latest episode of @PitchforkEcon, expert messengers @bobbyprogress and @Melissa_In_DC explain how telling relatable economic stories to voters is essential for success on Election Day.
https://t.co/spqnzffA1r