#TBCN- Assignments
Friday 25th September 2026
#Your micro-action today:
Take the five strongest things you know.
Don't list them.
Connect them.
Ask:
What problem becomes easier to solve because I understand these things together?
That question can change how you position your
#YOUR ADVANTAGE MAY NOT BE WHAT YOU KNOW.
It may be your ability to see how what you know connects.
I am a multidisciplinary practitioner.
I understand how people, projects, markets, stories and commercial systems interact—and how those intersections can become brand strategy
#TBCN- Frameworks
Friday 25th September 2026
I call this the CONVERGENCE ADVANTAGE™:
PEOPLE — Understand human behaviour.
PROJECTS — Turn ideas into execution.
MARKETS — Understand demand and opportunity.
STORIES — Make value memorable.
SYSTEMS — Make the value repeatable.
#I am a multidisciplinary practitioner who understands how people, projects, markets, stories and commercial systems interact—and can convert that understanding into brand strategy, coaching, consulting, training and opportunity creation.
#ABillionLivesGlobally –
#TBCN- Assignments
Thursday 24th September 2026
#Your micro-action today:
Take one opportunity you desperately want.
Write down five people between where you are and where you want to go.
Then ask:
What do they need to understand, trust or see from me before they can help
#TBCN- Frameworks
Thursday 24th September 2026.
I call this the #POWER-MAP BRAND™ FRAMEWORK:
1. PEOPLE — Who matters in your ecosystem?
2. POWER — Who influences decisions?
3. PERCEPTION — How are you currently understood?
4. PATHWAYS — Where do opportunities actually move?
#SOMETIMES, YOUR FIRST LESSON IN STRATEGY IS SURVIVAL.
To say the least, high school was militarised.
Highly military culture.
It was bad.
If, by any chance, you were summoned by a teacher and a prefect at the same time, believe me—you were better off talking to the prefect.
#To say the least: high-school was militirised. Highly military culture. It was bad. If by any chance you are summoned by a teacher and prefect at ago. Believe me you're better off talking to the prefect. With the teacher, we can explain.
#ABillionLivesGlobally –
#TBCN- Assignments
Wednesday 23rd September 2026
#Your micro-action today:
Look at one problem around you that you've become so accustomed to seeing that you no longer question it.
Then ask:
“What business, capability, technology, partnership or innovation could exist?
#TBCN- Frameworks
Wednesday 23rd September 2026
I call this the #PROBLEM → VALUE → IMPACT™ FRAMEWORK:
1. SEE THE PROBLEM
Don't look away from uncomfortable realities.
2. UNDERSTAND THE HUMAN
Behind every statistic is a person with a story.
3. DESIGN VALUE
#WHAT IF THE BIGGEST BUSINESS OPPORTUNITY IN KENYA IS HIDING INSIDE A PROBLEM WE HAVE NORMALISED?
More than 16 million Kenyans were food poor according to the latest KNBS poverty data based on 2022 household data. And in 2026, millions more remain exposed.
#GENIUS DOESN’T ALWAYS LOOK LIKE GENIUS.
Against Sabah United, Maino completed 81 passes from 83 attempts.
That is not just a statistic.
That is a lesson in precision, discipline and identity.
And remember: this was his official UEFA Champions League debut.
Think about that.
#TBCN- Assignments
Tuesday 22nd September 2026.
#Your micro-action today:
Ask yourself:
If someone studied my last 83 attempts, what would they discover about my brand?
Not what you say you are.
What your behaviour proves you are.
This is where my work sits.
#TBCN- Assignments
Monday 21st September 2026
#TRY THIS TODAY
Don't write another list of things you'll start.
Write this instead:
“When I don't feel like doing this, I will still __.”
Make the commitment small enough to keep.
Then make it non-negotiable.
#TBCN- Frameworks
Monday 21st September 2026
#THE NON-NEGOTIABLE BRAND™ FRAMEWORK
ANCHOR — Attach the behaviour to a specific time or trigger.
PUBLICISE — Tell someone. Create external accountability.
DISTINGUISH — Make the ritual memorable enough to become part of you