"People don't pay for information. They pay for organization. They pay for accountability. They pay for speed." – Macy Robison |
@macyrobison | StoryBrand
An AI could never create Beethoven's 5th, or "The Dark Knight", or "Anna Karenina", bc you need to have worked on it, to have struggled, to have something to say, something human, for people to connect with. And that only comes from being human.
Check out Wisdom & Wayfinder on @YouTube to see the latest videos where my colleagues and I share our wisdom on running, growing, and scaling a business https://t.co/fREvnSFWnx
Got to ask Caitlin Clark her final media question as a Hawkeye: How did you hold it all together and bring it every night, all the way to scoring 18 points in the first quarter of the national championship game?
Her final answer as a Hawk:
“Oh, gosh. I don’t know. I don’t get nervous for games. It’s crazy, like it’s the national championship, and I walk out there and I’m as calm as can be. I think that’s because I trust all the work I’ve put in. I know I’ve been ready for these moments. … I know this is my last time playing in a Hawkeye uniform, like there’s nothing to lose. We’re the underdog. Go out there and have a blast. I feel like that’s what I’ve done. I’m proud of the way I’ve carried myself. It’s certainly been hard at times, to always be in the spotlight and have everybody’s eyeballs on you. But I wouldn’t change it for the world. The positive and the negative. I’m so lucky, I’m so fortunate. That’s what I always remind myself. There’s so many people that would want to be in my shoes. It’s been a lot of pressure, but it’s been a lot of fun. And I feel like our team has risen to every single moment, every single challenge. Just so proud of our program.”
There's no law in social media marketing that says you HAVE to Photoshop your product or mascot into the new Taylor Swift album cover.
You can just let Taylor have her moment.
She's earned it.
Growing a business from the ground up is hard. You’ve got bills to pay, services to sell, and a thousand behind-the-scenes things to get done. But what if you could 2x your revenue by this time next year? Check out Small Business Flight School at https://t.co/VBlHhaeYGv
So many trends, memes, and movements are wild distractions for brands. Good for cheap engagement, bad for making anyone care about your brand. https://t.co/bqIC2UuBVF
When social media gets noisy, don't try to be louder. Instead, captivate your audience with storytelling – especially stories of transformation – to be clearer and more engaging.
"People don't pay for information. They pay for organization. They pay for accountability. They pay for speed." – Macy Robison |
@macyrobison | StoryBrand
When discussing projects with prospects, I always ask what a successful project will allow them to accomplish. A prospect's website & branding made them frustrated and exhausted. They wanted to feel confident and relaxed about their business; to have time back for travel.
Ready to make your brand's message unforgettable? 🚀 Dive into my latest article and learn how the StoryBrand framework can help you create clear, engaging messaging that resonates with your audience. #StoryBrand#BusinessSuccess
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Don't let inconsistent branding confuse your customers and cost you business! 🚫 Download the FREE Captivation Key™ Checklist and build a brand that captivates your audience. #BrandClarity#VisualConsistency
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📖✨ Unlock your brand's full potential with the power of storytelling! Learn how the StoryBrand framework can boost customer engagement and grow your business. Read our latest article now! #StoryBrand#BusinessGrowth https://t.co/2lznaEzwTP
When you know the right words to make your customers pay attention, you feel more confident talking about your business which leads to more sales. https://t.co/VYlo0q4gBY
First impressions are everything. Make sure your brand is leaving the right one. Download our free visual brand identity checklist today! https://t.co/NRAhUV14d3
Inconsistent branding can lead to missed opportunities and lost business. Download our free visual brand identity checklist and create a professional and polished brand that will make a lasting impact on your customers. https://t.co/bbWjnHbElU
Looking to establish a strong visual brand identity but not sure where to start? Download our FREE visual brand identity checklist and get a step-by-step guide to creating a memorable and recognizable brand. https://t.co/UZsTPJXRvI
Speak confidently to the problems and fears your customers are facing by preparing two marketing messages:
– how you will help people save money
– how you will help people make money
You'll be remembered fondly once the fog has cleared and everyone looks to get back on track.