Abhik Sanyal

PssPssPssPss.

Views expressed are my own. RTs/ Likes not endorsements.

[Nilesh Shah @NileshShah68]

What a fantastic initiative by my friend @KalpenParekh at @dspmf

“I want to tell you about something we did last year that we haven't spoken about much.

At every Kumbh in the past, on average 25,000 people get seperated from their families. Most often, they are children. It must be heart-wrenching, to be at the most sacred gathering of your life, reach for your child's hand, and find nothing there.

At the Purna Maha Kumbh in January 2025, we got an opportunity to do something about this. In collaboration with Dentsu Creative & Falco Robotics, we built Garuda Rakshak — Garud-shaped drones that could locate a missing child even where no mobile network could reach, and guide rescuers to them. It wasn’t a campaign. There was nothing to sell. We just felt it was something we wanted to do.

When the first child was found and reunited with their family, everyone involved felt something shift inside them. That's the only way I can describe it.

Then the recognitions came. Garudrakshak won a Cannes Lion and multiple Kyoorious elephants – some of the most prestigious awards in the world for the creation of effective impact. Garud Rakshak was not envisioned for an award. We had done it because countless families had been through something no family should go through, and DSP’s mission is to improve lives.

Last week Garud Rakshak added 6 of Asia Pacific’s highest advertising honours to our other wins. Including the award we are most proud of – The Lotus Root which recognizes work that preserves and celebrates the rich heritage and value of each local culture.

The awards are not the story. The story is a child finding their way back home. That's what we want you to carry.

I often say that we are a fund home, and not a fund house, because of the trust placed in us by investors like you. This trust is what makes it possible for us to be this kind of fund home.

With gratitude,

Kalpen Parekh
CEO, DSP Mutual Fund”

https://t.co/MiN3oCrklE

[Manik Mahajan @manikmahajan13]

"We don't know what happens next."
​Imagine a fund house managing lakhs of crores in AUM putting those six words on the front page of The Economic Times!!

​In an industry built on the illusion of "expert predictions," this isn't just an ad - it’s a masterclass in building Radical Transparency.

​The Core Message is clear:

​Predicting is a distraction: You can’t control oil prices, geopolitics, or the next notification that turns your screen red.

​Behavior is the alpha: Investors who lose aren't those who were "less wise," but those who were less calm.

​It takes immense courage to admit you don't have a crystal ball. But by doing so, they aren't showing weakness - they are building a bridge of honesty with their investors.

​They aren't promising to know the future; they are promising to stay true to the process through the future.

​Kudos to the team for choosing truth over a sales pitch. ​Shout out to the brilliant minds behind this campaign: @dspmf
@WitheringLows
@KalpenParekh

​#Investing #PersonalFinance #MarketingStrategy #MutualFunds #BehavioralFinance #DSPMutualFund #Transparency
@investyadnya @gjyadnya

[Abhik Sanyal @WitheringLows]

@heysamyakjain @SwachhIndore The real question - is this what happens in ALL of Indore in Madhya Pradesh?

[MoneyTalkWithL @LarissaFernand]

Very impressed with @dspmf’s documentary.

We talk of long-term investing. Here they speak to folk across the country - in their 80s & 90s - & asked them about longterm in ways other than monetary.

Great script. Great editing. Very authentic.

https://t.co/uR3F5DAsDU

[Abhik Sanyal @WitheringLows]

RT @KalpenParekh: Wil this made a good ad?
Is it too direct ?

Feedback please

[Aditya Reds @aditya_reds]

Here it is.

That Night In Manchester by Aditya_reds

What a game, What a night, What a club.
#mufc #retweet

PS: This wont be available on YouTube as UEFA has already flagged it for copyright so enjoy it while it lasts on X.

[Sahil Kapoor @SahilKapoor]

Narrative driven flows 👀

Index Fund launces at 65x to 70x trailing PE multiple. Collects Rs. 1800Cr.

Index Fund launched at 14x PE and 2.1X PB gets few takers.

[Abhik Sanyal @WitheringLows]

A reminder of what it takes to win.

[DSP Mutual Fund @dspmf]

I will stay invested.
I will be resilient.
I won't redeem.
I won't stop my SIPs.
I won't be scared of falls.
I will keep going.
I will win.

[Abhik Sanyal @WitheringLows]

It's hilarious what we take pride in these days!

Manchester United are closer to 3rd spot (4 points behind) than Manchester City are to 1st (5 points behind)

Truly splendid 😂

[Abhik Sanyal @WitheringLows]

@KalpenParekh @SandeepBeginner @ShephaliShrimal Thank you for the suggestion, Sandeep. We're working on this!

[Vishal Khandelwal @safalniveshak]

I have started a new series of letters, written to young investors. It's a joint investor education initiative between me and @dspmf.

The first letter is about the philosophy of wealth.

https://t.co/orEALHsdXx

Please share with young investors around you. Thank you!

[Abhik Sanyal @WitheringLows]

Stop judging others for their money choices!

Loved this piece by @LarissaFernand and fully agree with the idea of knowing what you want and doing exactly that, blocking out everything else!

https://t.co/1Wo5cJujel

[MoneyTalkWithL @LarissaFernand]

How to stop judging others for their money choices. (We all tend to do it, in varying degrees).

https://t.co/4SXthE8ZiN

[Abhik Sanyal @WitheringLows]

Don't vote because it's cool

Vote because it's necessary

[DSP Mutual Fund @dspmf]

Sitting on the sidelines will not help you build your future, just like in investing.

Exercise your RIGHT to VOTE and make a DIFFERENCE. Get inked 👆

#InvestForGood #VoteForIndia

[Anil Ghelani, CFA @AnilGhelani]

Why are index funds popular?
Lack of alpha is not the only reason
~ Easy to understand, directly comparable with Benchmark risk & returns
So for many new investors, can be a good starting point for equity investments
Low costs, transparency can amplify growth📈

So #LetsIndex

[DSP Mutual Fund @dspmf]

Is she going to choose the guy who's just like her father? Or will she stand up and say what's on her mind? And was that guy really who we thought?

Watch this gripping short film- a reminder of how we need to stop taking things for granted!

Do watch till the end! 🙏

[Abhik Sanyal @WitheringLows]

Well played, @McDonalds @mcdonaldsindia ❤️

[Abhik Sanyal @WitheringLows]

@FI_InvestIndia Thank you for sharing our film! I hope watching our films actually makes a difference in a few homes rather than them just being appreciated for being nicely made videos! 😇🤞

[Abhik Sanyal @WitheringLows]

@FI_InvestIndia Thank you for sharing our humble film.

The original film (The Wait) moved us deeply & inspired us to create something heartfelt of our own. Our film does carry elements of that inspiration but our contextualization brings forth our own experiences, meaning & emotions ❤️

[Fundamental Investor ™ 🇮🇳 @FI_InvestIndia]

This Video literally brought me to tears. Invest in your children with your wisdom, time & guidance. They will not disappoint you.

Credit to DSP Mutual Fund Team & @WitheringLows for making such beautiful videos for us. Worth Sharing.

#FI

[Fundamental Investor ™ 🇮🇳 @FI_InvestIndia]

This Video Touched my Heart.

Teach your Daughters & Sons about Investing. They will make you Proud one day, by being Independent & Passing on this Wisdom.

Brilliant. Watch & Share.

#FI