WizEmail

The leading UK email marketing company specialising in managed and hosted email marketing software services all with superlative personal support as standard!

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WizEmail Blog :: Become the First Mover - Data Segmentation

Segmenting your data based on previous recipient behaviour will give you a first-mover advantage. What makes prospects purchase today compared to last year?

https://t.co/VZrGvw4e0l

#emailmarketing #emaildata

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WizEmail Blog :: Words to avoid using in a marketing email

Some commonly used words have become tired with repeated use. Some have become jargon. Why are two words so much better than one? Let's find out why.

https://t.co/ckGSaGiYbC

#emailcopy #EmailMarketing

[WizEmail @Wizemail]

Segment your email marketing lists in new ways. As the country changes, so do your subscribers. Create new profiles to classify them. #WizEmailBlog #EmailMarketing #Segmentation #Subscribers #Templates #ROI https://t.co/oabXaZDsbN

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Change in email marketing is best if it is subtle. No one minds. Economy in such matters might well be an essential in these times. Try it. #WizEmailBlog #EmailMarketing #EmailDesign #Templates #Newsletters #Subscribers https://t.co/DVUWuXHinY

[WizEmail @Wizemail]

The current age may well go down in history as the age of photography. There have never been so many photographs being taken by, seemingly, everybody. #WizEmailBlog #EmailMarketing #StockImages #Photography #Subscribers #Competitions https://t.co/fFSU8YQQ5L

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Just because another company indulges in certain practices does not mean you can do so without checking the relevant legislation. #WizEmailBlog #EmailMarketing #Subscribers #DataProtection #ICO #DPA #PECR https://t.co/UF9zGyH3Ov

[WizEmail @Wizemail]

For those lucky enough not to know what the acronym stands for, it is key performance indicator. You choose a particular metric and measure the performance. #WizEmailBlog #EmailMarketing #KPI #ROI #SMEs #Returns https://t.co/t1wic93mhd

[WizEmail @Wizemail]

Many commentators suggest dousing your CTA with words such as join, click, free, register etc. The theory behind this is that you need to direct your subscribers. #WizEmailBlog #EmailMarketing #CallToAction #ClickThrough #Subscribers #Testing https://t.co/0MdYsw5Oja

[WizEmail @Wizemail]

Unlike adverts, articles cost you nothing other than creation fees. They are an extremely useful adjunct to email marketing. #WizEmailBlog #EmailMarketing #BrandBuilding #Editor #Content #Copy #Articles https://t.co/iE3puJDxqa

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Cross-selling increases individual order value. You have a customer with money to spend, so make sure they spend all of it with you. #WizEmailBlog #EmailMarketing #SplitTesting #SpecialOffer #CustomerCompletion https://t.co/YtIVKBHS4R

[WizEmail @Wizemail]

Consider this as a blueprint for a killer newsletter or a special marketing email. Make you subscribers aware you care about their needs. #WizEmailBlog #EmailMarketing #Subscribers #Personalisation #Newsletter https://t.co/ZYYPOoqGps

[WizEmail @Wizemail]

It’s more than merely offering them a product which they want at a price they are willing to pay. We need to personalise the whole of the marketing email. #WizEmailBlog #EmailMarketing #Personalisation #Subscribers #ClickThrough https://t.co/ONgfjDdm2q

[WizEmail @Wizemail]

Beyond the obvious requirements for an image you select for an email marketing campaign, there are certain subtleties which can cost you subscribers and money. #WizEmailBlog #EmailMarketing #CandidImages #PosedImages #FreeImages https://t.co/gxPGP1DUIC

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The complainant, especially if they are subscriber, might well continue to be a customer if you deal with them properly, effectively and fairly. #WizEmailBlog #EmailMarketing #Complaints #Compliance #DataProtection #Subscribers https://t.co/01lVIi3nRd

[WizEmail @Wizemail]

They will sign up to your email marketing list if you can show you will be good for their company or them. Discover what their needs are and cover those. #WizEmailBlog #EmailMarketing #Subscribers #Leads #SignUp https://t.co/rpRMP2XCN1

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Keep in mind all through the planning process of your refresh that this is not a rebrand. It is also not something you need to prepare your subscribers for. #WizEmailBlog #EmailMarketing #Rebrand #Refresh #Subscribers #Copy #Typeface https://t.co/Mhk7CZUZIe

[WizEmail @Wizemail]

We’ve recently covered the unbreakable rules in graphic design. Here are some more of them, together with some instances when it can be useful to ignore them. #WizEmailBlog #EmailMarketing #GraphicDesign #FreeTemplates #Typeface https://t.co/yfhNAu1jd2

[WizEmail @Wizemail]

One of the great advantages with an email marketing provider is the range of free email marketing templates, all of them designed and researched by professionals. #WizEmailBlog #EmailMarketing #FreeTemplates #EmailDesign #Typography #Typeface https://t.co/igHFA7hWj3

[WizEmail @Wizemail]

Customers generally like to make an informed choice, particularly if there are sufficient details of all the items to allow them to decide which would be best. #WizEmailBlog #EmailMarketing #EmailMarketingCampaign #Subscribers, #ROI https://t.co/jCQJ5UUdTI

[WizEmail @Wizemail]

A factor of email marketing is reassurance. Subscribers can be wary of difference. Manage your rebrand in a way that doesn’t shock or surprise. #WizEmailBlog #EmailMarketing #Rebranding #Subscribers #FromName #OpenRate https://t.co/YOGXBFDUdT