Bonus tip: for your winners and longest-running ads, don’t just update the CTA. Update the visual hook too, so the BF sale shows up in the first 3 seconds.
Price objection:
Responding to a comment “Love [Brand/Product], but it’s too expensive.”
Use these.
Make a lot of money.
All I ask is 10% in royalties (forever, ofc).
“What I want around me,” he continued, ” are people who can solve problems, who can think up ideas.”
“People who can dream and then develop the dream into a practical application, an idea man can make money with me, a fact man can’t.”
“He can only memorize. He’s just a human encyclopedia, and I figure for $300 I can buy a pretty good set of encyclopedias.”
“In fact, maybe that’s too much. Ninety percent of what that guy knows I can find in $2 almanac.”