Will Work For Chocolate

Award-Winning Senior Marketing Executive with 20 Years Experience in the CPG, Fast Food, Automotive, and Retail Industries.

[Will Work For Chocolate @WorkChocolate]

Mental health, deservedly, has a front-row seat in our world right now, and to say times are tough is an understatement. Most often what we're looking for is a break and a way to get out of our own heads. Playing video games is a f…https://t.co/qRk86GBdU3 https://t.co/zoeFFy6M2p

[Will Work For Chocolate @WorkChocolate]

Estée Lauder paid NASA $128k to ship products into space for a photo shoot.
This is the type of thinking I am the most passionate about – when you are living and breathing your brand and using it as a filter through which everything else is seen.
SpaceX c…https://t.co/3Uay4Rux50

[Will Work For Chocolate @WorkChocolate]

Thanks, Callie, for being one of our 50 five-star reviews! https://t.co/Kp8rLQP4MH

[Will Work For Chocolate @WorkChocolate]

Thanks, Callie, for being one of our 50 five-star reviews! https://t.co/xmWYJ8NyXt

[Will Work For Chocolate @WorkChocolate]

Early in my career, the digital budget was always kept separate and I cautioned against it even then. Digital, if it correlates with your customer and campaign goals, should be integrated into your overall media spend.
Now the tre…https://t.co/MIGeyhSd2d https://t.co/7XaRRG4EAW

[Will Work For Chocolate @WorkChocolate]

Yep, that sounds about right. https://t.co/7da9Jv7CGq

[Will Work For Chocolate @WorkChocolate]

Today is #SuicidePreventionDay and the Arkansas Crisis Center really needs your help.
Because of #COVID__19, their annual fund-raising gala has been canceled. They relied heavily on this event to achieve their yearly financial goals.
Donations are signifi…https://t.co/SlMLc7vNO4

[Will Work For Chocolate @WorkChocolate]

Jelly Belly is bringing back Golden Tickets by launching a series of treasure hunts across the country. Love it. I've worked on 3 candy brands and I was always trying to bring back Wonka. It's nowhere near a new concept, but it is fun and has instant recognizability. #WillyWonka

[Will Work For Chocolate @WorkChocolate]

Jelly Belly creator, David Klein, is waxing nostalgic by bringing back Willy Wonka's Golden Ticket and launching a series of treasure hunts across the country.
To play, participants pay $50 to receive a riddle that will lead to a hidden Golden Dog Tag Nec…https://t.co/aOPsbWbwl5

[Will Work For Chocolate @WorkChocolate]

As a marketer, we're often asked to "come up with s/o that goes viral." But the reason most fail is the reason why The ALS Ice Bucket Challenge didn't. It started with heart and inspired 17MM to participate, giving us a greater sense of community and purpose.
#IceBucketChallenge

[Will Work For Chocolate @WorkChocolate]

We all remember the ALS Ice Bucket Challenge from Summer 2014. But have you ever thought about what happened with the $115MM raised in donations?
A lot.
Within 6 months, annual funding increased by 187%. Long-term, The ALS Association has given $90MM aro…https://t.co/q1EQatBRO0

[Will Work For Chocolate @WorkChocolate]

Amazon is one step closer to 30-minute delivery.
After nearly 7 years, Amazon has received FAA approval to test Prime Air drones. The aircraft is capable of carrying packages that weigh less than 5 pounds and flying up to 15 miles. When fully deployed, th…https://t.co/l3R1Kl5uJk

[Will Work For Chocolate @WorkChocolate]

@Amazon is one step closer to 30-minute delivery. Amazon has received FAA approval to test #AmazonPrimeAir drones. The #DroneDelivery is capable of carrying packages that weigh less than 5 pounds and flying up to 15 miles.

[Will Work For Chocolate @WorkChocolate]

Amazon is one step closer to 30-minute delivery.
After nearly 7 years, Amazon has received FAA approval to test Prime Air drones. The aircraft is capable of carrying packages that weigh less than 5 pounds and flying up to 15 miles. When fully deployed, th…https://t.co/vQYFCYrvBD

[Will Work For Chocolate @WorkChocolate]

Today I was introduced to @MrNigelNg's reaction to @jamieoliver's Egg Fried #Rice. The worst thing a brand can do is hire an #influencer who is known for being unique & strip that persona in order to sell a product. It's hollow, fake, and your audience will see right through it.

[Will Work For Chocolate @WorkChocolate]

Check out all 50 five-star reviews at https://t.co/yGEPa1YI01!
#reviews #testimonial #FridayMotivation #FridayFeeling #Marketing

[Will Work For Chocolate @WorkChocolate]

@KFC pauses its Finger Lickin' Good slogan. This is a fantastic strategy for a brand to take. Not only is it free publicity, but it shows that your brand is cautious, self-deprecating, and socially conscious. "That thing we always say? Ignore it. For now." Love it.#kfc #COVID19

[Will Work For Chocolate @WorkChocolate]

https://t.co/d0py2XVLDI

[Will Work For Chocolate @WorkChocolate]

A restaurant in China apologized for asking customers to weigh themselves before ordering. Before executing your marketing strategy, be open to both positive suggestions and negative criticisms.This could have saved shame and embarrassment to both the company and their customers.