With rising customer expectations, retailers "need to ensure that the customer, and their satisfaction, is at the core of every strategy this holiday season" and they're not talking about Halloween! 🎃👻
https://t.co/e7XBfPCo95
Customers visiting inventory-free showrooms spend up to 60% more on average, shop more often, buy from more categories and buy more expensive items according to research from Idea Farm Ventures, @Wharton, & @HarvardHBS. https://t.co/rmYMsyYKaS
The Debrief No. 319 –– @nbhdgoods' @mattalexand: “What if retail was focused on product testing and creating a sense of community, rather than on transactions?" 👉 https://t.co/2MnmTozFJ9
Many of today’s top #DTC startups have built their businesses through differentiated, frictionless customer experiences that focus as much on how they serve customers post-sale as they do on the shopping experience. #modernretail#storeXM
https://t.co/0g5k42Uirv
I’ve spent over $300 on OV in the past six months and I wanted to know how they pulled that off.
So I did some digging.
The @outdoorvoices retention recipe:
1. Vision & Focus
2. Community-First Mindset
3. The Awe of Experience
Thread time 👇
Offline experiential engagements are a triple threat for brands as they can provide (i) increased brand awareness and sales, (ii) community establishment and engagement, and (iii) direct opportunities for customer feedback. -@itsmeeraclark https://t.co/NlZx1yTf5f
In this week's Here's the Thing we discuss traffic driving tactics to help you avoid the midsummer slump. Click below to read and subscribe. https://t.co/G94oVVOjB6