Jack W. 👻

I help busy founders, leaders, and 9-5ers write online (with some help from AI) | 4M+ Words Published | 12+ Years in Writing, Marketing, & SEO

[Jack W. 👻 @WriteSchrute]

I was flat broke in July 2020.

By July 2021, I had 5 writing clients and $12k in monthly revenue.

But I could've done it in 6 months if I had a roadmap to help me.

So l put 30+ hours into making one for you.
And it’s totally free.

All you gotta do to get it is...

➡ Make sure you follow me
➡ Like this post
➡ Comment "roadmap"

And I'll DM you my free AI Writing Roadmap.

*Reposts appreciated, but not necessary. 😊

P.S.- Only if you love breakfast burritos.

🌯🍳🥓

[Jack W. 👻 @WriteSchrute]

@Zephyr_hg Scrape

[Jack W. 👻 @WriteSchrute]

@Zephyr_hg News.

Thanks!

[Jack W. 👻 @WriteSchrute]

Business leaders:
“Just have AI do 100% of that.”

Also them:

Don’t actually use AI.
Have no clue what it can or can't do.
Willing to bet your job on it.

[Jack W. 👻 @WriteSchrute]

AI won’t make you a great SEO strategist.

But a great SEO who knows how to use AI?

That person is unstoppable.

[Jack W. 👻 @WriteSchrute]

AI is a tool. Not a magic trick.

And in SEO?
The ones who win aren’t the ones who publish the most.

They’re the ones who coach AI well

And lead with human insight, experience, and perspective.

Substance > Scale.

[Jack W. 👻 @WriteSchrute]

7/ AI + Strategy + POV = Modern SEO

Want to win SEO in the AI era?

Here’s the real formula:
AI + Strategy + Human POV = SEO that ranks & converts

✅ Use AI for first drafts, outlines, research, etc.
✅ Layer in your insight, stories, perspective, case studies, etc.
✅ Focus on what your reader needs (not just keywords)

[Jack W. 👻 @WriteSchrute]

AI isn’t killing SEO.

It’s exposing who knows what they’re doing.

And who’s just pressing buttons.

7 reasons I know why AI isn’t killing SEO.

[Jack W. 👻 @WriteSchrute]

6/ You have to teach it what you know

AI doesn’t know your ICP, your funnel, or what “good” sounds like to your brand.

You have to tell it:
✅ Who your readers are
✅ What problems they’re trying to solve
✅ What makes your brand unique
✅ How to write well (for you) on a given channel

Otherwise? It’s spinning its wheels.

[Jack W. 👻 @WriteSchrute]

You don't need more time away from building.

You just need a better translation system.

And some help from AI, your team, and/or a ghostwriter.

[Jack W. 👻 @WriteSchrute]

AI founders: you’re building the future of AI.

But your best content ideas are stuck in your Slack, email, and Notion.

Here’s my 5-step writing system to capture ideas and turn them into LinkedIn posts (in 15 min/day).

[Jack W. 👻 @WriteSchrute]

The result?

✅ You save hours every week
✅ You publish awesome content without friction
✅ You build visibility, trust, and momentum
✅ You handoff this process and AI project to your team or ghostwriter
✅ You drop them weekly voice memos, and they post for you