Roman B. ✍️👻

Getting you engaged B2B leads with ghostwriting | Ex Research Scientist obsessed with Copywriting. My LI ➙

[Roman B. ✍️👻 @Writenthic]

@meinbiz @UrbanGibon is your man!

[Roman B. ✍️👻 @Writenthic]

@ItsWalterEgo Damn, what a hook mastery right here!

[Roman B. ✍️👻 @Writenthic]

Why your pricing page is confusing (and how to fix it)
Let’s face it:
𐄂 People don’t want to “custom request” everything

𐄂 Vague pricing triggers doubt

𐄂 Too many plans = decision paralysis

Try this instead:
✓ Show 1–3 clear packages

✓ Add price ranges to reduce fear

✓ Label your “Most Popular” plan

Example:
“All-in Basic – CRM setup and training – $2K–$3.5K

Most Popular: All-in Pro – CRM + Website + Support – $4K–$6K”

Add a CTA right there:

→ “Book a 15-min walkthrough”

Clarity sells. Confusion stalls.

[Roman B. ✍️👻 @Writenthic]

@AlinDragu @goodgood_golf Bhahah, that made my day :D

[Roman B. ✍️👻 @Writenthic]

This tweak turned LinkedIn into a lead engine
12,000+ followers.
But no website link in the profile.
Sound familiar?
Most founders optimise posts…

…but ignore their profile.

Here’s what to fix:
✓ Add a voice note (if available)

✓ Pin a featured resource

✓ Include your site in the headline or featured section

✓ Add one CTA in the About:

“→ Want to streamline your ops? Book a free audit.”

People will click through.

Give them somewhere worth landing.

[Roman B. ✍️👻 @Writenthic]

@tanyashaped funny enough you get those ugly ones even on Linkedin :D

[Roman B. ✍️👻 @Writenthic]

My buddy Brad sent over 800 cold DMs.

He only got two leads... zero converted.

His big mistake?
Treating outreach like a lottery.

Unfortunately, more messages ≠ more revenue.
Effective outreach feels personal, not procedural.

Here’s what most cold DMs sound like:

> “Hey! Need help with building an App?”

They scream: VENDOR!

And they kill trust faster than any price tag.

What to do instead?
→ Start with mutual context or observation (2nd-degree connection, shared interests, recent post)
→ Add a micro-audit in the first message
→ End with a soft CTA:

“Would it help if I sent over 3 quick fixes for your checkout page?”

Small shifts. Big difference.

[Roman B. ✍️👻 @Writenthic]

Tired of cold outreach that feels... cold?

You're not alone.

Most agency founders know they need more pipeline,
but avoid cold DMs like the plague.

Because they don’t want to be "that guy."

𐄂 Pitch slaps
𐄂 Automation junk
𐄂 Zero context intros

So what happens?

They keep relying on referrals.
Pipeline stays unpredictable.
And lead gen becomes a monthly anxiety loop.

Here’s the fix that’s working for me and my clients:

→ Warm conversations.

Instead of blasting messages, we:

✓ Comment on prospects' content strategically
✓ Send 2nd-degree connection requests with no pitch
✓ Follow up with genuine intros
✓ Ask questions, not for meetings

Simple.

Here’s what that unlocked for me in the last month:
– Grew my network by 17%
– Got on 3 prospect calls
– Without sending a single spammy pitch

But I don't even try hard, spending no more than 1 hour a day on LinkedIn.

Wanna know the best part?

No scripts.
Just structure + empathy.

If you hate cold DMs, don’t give up on LinkedIn.
Just stop trying to close on the first message.

You wouldn’t propose on a first date, would you?

[Roman B. ✍️👻 @Writenthic]

@meizhuy But AI is quite helpful in acquiring specialised skills.

Now, doing customer conversations or deep dives into tech is easier than ever before.

[Roman B. ✍️👻 @Writenthic]

If you don’t know math, the calculator is useless.

The same goes for AI.

We’re raising a generation surrounded by supertools—ChatGPT, Gemini, Github Copilot...

But here’s the hard truth:
Tools don’t make you smart. They amplify what you already know.

Just like calculators made arithmetic faster (not obsolete),
AI makes problem-solving faster, but only if you understand the problem.

So I’m not rushing to outsource thinking.

I want my kids to learn to think first.
To get their hands dirty with ideas before they hand prompts to a machine.

Because knowing how the system works, even a little, changes how you use it.

And that’s the difference between mindless automation and creative mastery.

→ AI is your calculator. But the math is still yours to learn.

What’s one “fundamental” you believe we shouldn’t skip—even in the AI era?

[Roman B. ✍️👻 @Writenthic]

@tanyashaped Ahah, thank you for you kind words :) We’ll see how that develops

[Roman B. ✍️👻 @Writenthic]

Landing pages have one job:
→ Get the visitor to take action.
Yet too many pages sabotage this by adding distractions:
𐄂 Blog sections

𐄂 Company history

𐄂 Endless scrolling

If your goal is to book calls or collect leads, simplify:
✓ Cut “Recent Articles” from the landing

✓ Add a single bold CTA: Book Free Consultation

✓ Link to the blog only in the footer or nav

Every section on a landing page should answer one question:
“What does my visitor need to believe to take action?”
If the answer isn’t “this blog post,” cut it.

[Roman B. ✍️👻 @Writenthic]

@tanyashaped not yet :) But I'm getting closer and closer to my ideal offer, and once this is settled, I'll probably come back and create a new profile

[Roman B. ✍️👻 @Writenthic]

@robwalling It's not the problem with X, it's a generational problem that unravels: outsourcing brains to AI

[Roman B. ✍️👻 @Writenthic]

@tanyashaped Haha, I haven't quite gotten back on X yet. I've been reposting my LI stuff here by accident.

I get it though, solving client's problems is the most exciting part of it all :D

[Roman B. ✍️👻 @Writenthic]

@tanyashaped Oh, cool, so sounds like you launched your newsletter. I haven't been seeing my X for quite some time..

[Roman B. ✍️👻 @Writenthic]

You’re publishing LinkedIn content regularly…

But nothing’s happening.

Zero leads.
Zero growth.
The worst? Zero conversations.

I’ve been there.

I've done it all: wrote daily posts, tweaked every line, studied copywriting books.

But my inbox? Quiet.
My calendar? Empty.

Then something clicked:

“Content isn’t what starts the conversation. It’s what supports it.”

So I changed the sequence:
– Started with friendly DMs.
– Commented on ideal clients’ posts.
– Then let the content do its work in the background.

That’s when replies came in like:

“Just saw your post, spot on.”
“I’ve been reading your stuff for a while, would love to chat.”

But here’s the mistake I see founders make all the time:

They treat content like a cold pitch.

But people don’t discover you through posts unless you push the snowball first.

Engagement isn’t random.
Thought leadership isn’t a lottery.
The algorithm isn’t magic.

It starts with real relationships.

→ Conversations are the spark.
→ Content is the kindling.
→ Trust is the fire.

If you’re posting consistently and still getting crickets,
ask yourself:

Are you showing up in the right people’s inboxes first?

[Roman B. ✍️👻 @Writenthic]

My partner once ran a coaching biz.

Her landing page had a “Book a Call” button.

Nice. But lots of people just… didn’t click.

So we added a “Request a Callback” form with a phone field.
What happened?

✓ 2x more leads
✓ Easier scheduling
✓ Higher show-up rates

Why?

Because people are impulsive.

If you call them right when they’re interested—you win.

The best time to follow up?

📞 Right now.

[Roman B. ✍️👻 @Writenthic]

@AndreiHudovich Investing since 2020, just today -3.5k across 3 ETF, good times to shovel more cash in, which I wish I had 😆

[Roman B. ✍️👻 @Writenthic]

@tanyashaped Brekky is an Australian word for breakfast. Aussie slang is a great topic in itself :D

[Roman B. ✍️👻 @Writenthic]

Do you struggle with writing impactful posts?

Or looking to drive leads organically?

➙ Tanya's guide is perhaps the only guide you need.

She'll show you how to craft thoughtful and engaging long forms that create raving fans and organically drive leads to your brand.

It's practical, profound, and packed with examples.

Plus packaged in a fun way, unlike anything else you've seen!

It's a Steal at the cost of a brekky!

[Tanya @tanyashaped]

7 months ago, I was invisible.
➼ bot identity
➼ reply-guys as followers
➼ "success is action" posts

For the longest time, I wondered:
╰┈➤"What the heck am I doing wrong?"

Everyone around me seemed happy.

Yet I was getting the same 2 likes (one from me, one from my mom).

But one day, a miracle happened.

I saw "the light" in a platitude forest.

It was a creator who:
➼ shared personal stories
➼ had a unique identity
➼ AND was getting clients??!

That moment changed everything for me.

I saw a DIFFERENT path, and I followed it.

3 weeks later??
╰┈➤ I got my first 100 followers.

Looking back? That decision to stop blending in was the best one I made,

Because now:
→ people call me "the authenticity queen"
→ my posts are seen from a mile away
→ my identity is IRREPLACEABLE

Plus, I built a loyal community that's interested in ME and my service.

Sounds like a dream, isn't it?

Yet it's very real, my friend :)

So how did I do that??

The answer is simple.
╰┈➤ I built a ★You-Shaped Brand★.

: ̗̀➛ aka the one that puts YOU at the core
: ̗̀➛ makes your personality a superpower
: ̗̀➛ doesn't require algo-pleasing to grow

But most importantly?
╰┈➤ It's a brand that is memorable.

It doesn't rely on:
➼ trends
➼ viral frameworks
➼ bringing others down for hype

Yet it STICKS in people's minds like crazy.

────୨ৎ────
Today is a special day,

Because I'll finally show you HOW I:
: ̗̀➛ inspired 350+ legends to share my mission
: ̗̀➛ built a brand that breaks all the patterns
: ̗̀➛ get quality leads DM me before I even pitch

All without spamming 500 AI-comments/day.

After months of trial and error,
Hours of analysis
And countless fails...

I finally mastered my writing,

Packing all my secrets into one juicy
★ Uniquely You Guide ★

Specifically, I'm revealing:

➼ the EXACT writing techniques I use daily to make ppl read my posts till the end

➼ proven methods for you to strenghten your unique voice and become THAT guy on the timeline

➼ how I get leads sliding into my DMs, saying: "Tell me about your service!" after reading a post

➼ step by step action plans with post examples

...and much more...

────୨ৎ────
These tools helped me and my client go from:

being invisible
↓
being instantly recognizable

All through the power of writing.

This is no typical:"Just be yourself, pal" advice.

Only practical tools to help you:
→ craft scroll-stopping hooks
→ write engaging content that speaks to your audience's needs
→ build a loyal tribe that is actually interested in YOU and your service
→ make your posts so memorable people reference them weeks after

The guide has 3 parts:
: ̗̀➛ Hook Mastery
: ̗̀➛ Post Flow
: ̗̀➛ Storytelling

And each is written in a FUN way.
(I'm no school teacher to cram you with theory lol).

Now, since it's my first digital product,

I'm making it $15.

In other words, for a price of one T-shirt, you'll get all of my proven writing frameworks I've been using and testing for months.

(you'll also get early access to my newsletter!!)

That is all to say...

If you want to:
➼ build a unique voice through writing
➼ write posts that leave the reader wanting more
➼ speak to your audience's needs in a YOU manner

This guide is for you.

────୨ৎ────
A unique identity is a rare scene in 2025.

And that's WHY I created this product.

I want YOU to join the authentic side,

Whether you get the guide or not.

A ★You-Shaped brand★ can get you far.
(it got me pretty far so far hahah)

Never underestimate the power of a one-of-a-kind identity and high-quality writing.

And if you want to join my mission...

Let's make X authentic together!

────୨ৎ────
As you could've guessed,

Today is very special for me.

I'm launching my first digital product,
(I call it my first baby, lol)

I spent 25+ hours making it,

And you can check it out in my bio.

I also attached some testimonials from those who already read the Uniquely You Guide!

I hope you liked this long ahh post.

Thank you for being here.

Couldn't have done it without my supportive audience ;)

°•*⁀➷ I'll see you on the authentic side!