Client joined us in June at $68k/month
We took over his entire content strategy
(X, Youtube, Instagram, Tiktok)
+ started ripping weekly cold traffic webinars since mid September
We're on track to do $450k-$500k this month
SCALING SEASON
Most people approach content completely wrong.
They either chase millions of views from people who'll never buy anything.
Or post niche-specific content that barely reaches anyone.
The best personal brands know how to attract the masses while converting the right people.
Going viral and making money DO GO hand in hand when done right.
Most people approach content completely wrong.
They either chase millions of views from people who'll never buy anything.
Or post niche-specific content that barely reaches anyone.
The best personal brands know how to attract the masses while converting the right people.
Going viral and making money DO GO hand in hand when done right.
9 out of 10 content gurus will tell you to just "post more content"
"Because that's what Gary Vee, Alex Hormozi & all the big dogs are doing"
What they don't tell you is that every platform has a point where posting more starts giving you diminishing returns.
And yes, that ceiling is often a LOT higher than you think.
But there's no point squeezing another 5 posts a day out of X when you haven't figured out other platforms.
Find out how much you can post before the returns start dropping off.
Then take the winners and expand to the next platform.
Repeat until you're everywhere.
Lowered IG post volume from 8X a day down to 6X a day as a test
Didn’t lose money and didn’t lower lead volume
Lowering from 6X to 4X posts per day as the next test
If you wrote a banger article but it flops.
Delete it after one month and post it again.
We've had multiple articles hit 500k+ views on the second try without changing a thing.
The worst thing you can do as an agency is serve the same market forever.
You should always be moving upmarket.
Richer clients -> Higher prices -> More resources -> Better team/tools -> Better results -> Richer clients
The get-richer flywheel for agencies.