carbonado

creative strategist

[carbonado @XCarbonado]

drop an ad that flopped that you still think was good 👇

no judgement

ok a little judgement

[carbonado @XCarbonado]

your landing page is undoing your ad

ad promises one thing. page opens with your brand story

nobody asked about 2019 in your garage

[carbonado @XCarbonado]

22 and every older marketer tells me to "pay my dues"
nah
i'll pay them in shipped ads

[carbonado @XCarbonado]

the brief / what the editor sent back / what went live

every creative strategist has lived this 👇

[carbonado @XCarbonado]

what's the worst ad trend of 2026 so far? 👇

wrong answers only. actually no, right answers. i need to know what to avoid

[carbonado @XCarbonado]

agencies charging for "creative strategy" and sending 3 canva statics a month should be investigated

i ran my own agency. i know what the retainer covers

[carbonado @XCarbonado]

most ad accounts have no striker

40 "nice" ads in the midfield and not one that actually finishes

stop signing midfielders

[carbonado @XCarbonado]

AI UGC looks fake because everyone prompts for "a person talking to camera"

real people stutter. look away. hold the product wrong

prompt the mess or don't bother

[carbonado @XCarbonado]

ad library roast 🔥

drop a public ad you think is completely cooked 👇

i'll tear apart the best 3 tomorrow. no mercy

[carbonado @XCarbonado]

nobody buys because of your "unique selling point"

they buy because your ad said the exact thing they've been thinking for months and never said out loud

that's the whole job

[carbonado @XCarbonado]

my screen time is a crime scene

"research" apparently

post yours, let's see who's more cooked 👇

[carbonado @XCarbonado]

30 posts a day is a cracked way to learn hooksyou find out which first line gets the click in hours, not weeksno course teaches that. you just have to look stupid in public

[carbonado @XCarbonado]

stop asking "what's working on meta rn"

that question is exactly how every brand in your niche ends up running the same ad

what's working is whatever your competitors are too scared to try

[carbonado @XCarbonado]

what's an ad you still remember from years ago? 👇

i'll tell you why it stuck when the rest of them didn't

[carbonado @XCarbonado]

the guys filming every single set at my gym are doing more creative testing than most brands

new angle every session. instant feedback. zero fear

respect tbh

[carbonado @XCarbonado]

@eliasrrecom POLARIS

[carbonado @XCarbonado]

ad pattern all over DTC rn: founder talking to camera in a messy warehouse

works because it looks like nobody paid for it

flops the second the founder reads the script like a hostage video

[carbonado @XCarbonado]

prompting is just copywriting with a new keyboard

if you can't write a brief you can't write a prompt

the people "bad at AI" were bad at briefs first

[carbonado @XCarbonado]

peers so cooked i gotta be diplomatic when I tell them how dumb they are

[carbonado @XCarbonado]

unpopular opinion

a creator with 200k followers doesn't make your ad better

the random person who actually uses the product and won't shut up about it does