The WNBA Player's Union will not allow brands to monetize Sophie Cunningham's point, due to rules against profiting off of "player conduct from a confrontation between our members," per @FOS.
Who is going to pay ?
Corporate sponsors
MLS ownership groups
Philanthropists and private donors
U.S. Soccer investment
Foundation grants
It can happen. It just needs to professionally managed.
Youth soccer (youth sports) is a competitive market with businesses selling a product that obviously customers are willing to pay for. I’d love if soccer was free to all. But who is going to pay for all this free soccer?