XPotential

We are a brand-centric strategy agency that aligns Individuals, Functions and Organisations throughout the world to create and deliver Brand Equity.

[XPotential @XPotentialUK]

#SteveSowerby, founder of @XPotentialUK, co–founder of @CHCTrainingAcad & a @PharmacityVN Board member, was very proud to present a cheque for SNG $3,228.74 on behalf of the Academy to the #Pharmacity Bright Future Scholarship Program.

[XPotential @XPotentialUK]

Investing time to help our teams to know, understand and believe in how each and every one of them can help add value to their Brand/s, will have a positive impact on the results of the business.
#peopledevelopment #training #investmentinpeople https://t.co/hOkTusghgt

[XPotential @XPotentialUK]

As brands, we have a unique opportunity through technology, deeper analysis, insights and hypothesis, to bring to life the individuals that we seek to engage.
#buildingbrands #consumerengagement #consumerinsights https://t.co/wPxkqpyL1B

[XPotential @XPotentialUK]

Brands need to move with the pace of digital to stay connected to their consumers. To keep up, the OTC industry needs to do more to engage with consumers, while also delivering real improvements to health outcomes. #consumerhealthcare #digitalcommunication https://t.co/vBd8XEMI3Y

[XPotential @XPotentialUK]

We should be entering the brains of individuals and connecting to their deepest, most personal emotions & values #consumerbehaviour #buildingbrands #brandstrategy https://t.co/xdbXXLVdk7

[XPotential @XPotentialUK]

We are at a tipping point, where our consumer’s attention is being stretched to the physiological limit #consumer #consumerexperience #brandstrategy #communication https://t.co/RnjumBQStG

[XPotential @XPotentialUK]

The only way we can stand out now and in the future is to ensure that we have a clear and compelling brand purpose. #brandpurpose #brandstrategy https://t.co/PUmEzaJmPs

[XPotential @XPotentialUK]

We believe that your people are the most important resource in building your Brands
#buildingbrands #training #inspiringpeople https://t.co/dautvGXK8n

[XPotential @XPotentialUK]

In a global survey of companies, only 13% of employees were engaged and working in a positive way, 63% were not engaged and worse still 24% were actively disengaged.
#peopledevelopment #training #investmentinpeople https://t.co/Lm2LJniy1x

[XPotential @XPotentialUK]

In building our brands, we have to recognise the individuals. We have to go beyond the demographic, the statistic, the facts and dig down to understand why they may behave and act in certain ways.
#buildingbrands #consumerengagement #consumerinsights https://t.co/4hi7PoS7bH

[XPotential @XPotentialUK]

To survive and grow, the OTC Industry needs to join and learn from the giants of technology and create a deeper connection with our pharmacy customers online. #consumerhealthcare #digitalcommunication https://t.co/I5lb8Mxvkn

[XPotential @XPotentialUK]

Getting Under the Skin of Consumers – Going Beyond Culture and Behaviour
#consumerbehaviour #buildingbrands #brandstrategy https://t.co/MEGdFTjBQa

[XPotential @XPotentialUK]

Our consumers attention is being stretched to the physiological limit, where with so many distractions they consume even less quality information as their patience is reduced to milliseconds. #consumer #consumerexperience #brandstrategy #communication https://t.co/bywgy2vAJ8

[XPotential @XPotentialUK]

The future will be populated by brands that have meaning #brandpurpose #brandstrategy https://t.co/sblxJHQoGf

[XPotential @XPotentialUK]

Inspired individuals will break boundaries, redefine paradigms and create unparalleled opportunities. https://t.co/SnRqj4QFDJ
#peopledevelopment #changemanagement #brandgrowth

[XPotential @XPotentialUK]

If you want smarter people, why wouldn’t you have them immediately deliver business results? And if you want an immediate business result why wouldn’t you make your people smarter while you have them...
#buildingbrands #training #inspiringpeople https://t.co/NKaK7ztag6

[XPotential @XPotentialUK]

Investing time to help our teams to know, understand and believe in how each and every one of them can help add value to their Brand/s, will have a positive impact on the results of the business. https://t.co/7ng5sEGad8
#peopledevelopment #training #investmentinpeople

[XPotential @XPotentialUK]

As brands, we have a unique opportunity through technology, deeper analysis, insights and hypothesis, to bring to life the individuals that we seek to engage.
#buildingbrands #consumerengagement #consumerinsights
https://t.co/f7xmwLBoOe

[XPotential @XPotentialUK]

Brands need to move with the pace of digital to stay connected to their consumers. To keep up, the OTC industry needs to do more to engage with consumers, while also delivering real improvements to health outcomes. #consumerhealthcare #digitalcommunication
https://t.co/BA3tTgsEJm

[XPotential @XPotentialUK]

We should be entering the brains of individuals and connecting to their deepest, most personal emotions & values #consumerbehaviour #buildingbrands #brandstrategy
https://t.co/ipbLcWFTfR