Karmi

[Sky 🎳 @FadingLucid]

POV : How it feels to say "okay" Instead of arguing

[internet hall of fame @InternetH0F]

Jaguar speaks out on their rebrand

[Storm @stormrobinson]

Watching Jaguar commit brand suicide is like watching a slow train derailment. I can’t look away. I do product planning in the automotive industry. It’s my job to know drivers (not “users”) and define product strategies based on their wants and needs. I know for a fact whatever the hell this is, it does not reflect the people who buy Jaguars. How does a company get hijacked by marketers who are so disconnected from their customers? How did an entire company sit back and watch a rogue team of woke agency kids drive their iconic brand off a cliff? Why did no one stop them?