Peter Lam

🕹️Helping Twitch Streamers grow on YouTube and connecting them to brands they love. |

Studying hard so you don't have to 🤓

📧 [email protected]

[Peter Lam @XenosKing]

"Only gameplay videos work in the FGC"

This streamer's video got 3.4x his usual views at 144K with IRL story based content.

Let's breakdown the 3 key ingredients of this banger video so you can apply them yourself:

[Peter Lam @XenosKing]

If you're serious about making content your career, streaming should be secondary.

Videos on YouTube is priority. Build an audience first and then bring people to your stream.

[Jese (Founder) @Jese_PowerGPU]

Growing on any streaming platforming just straight up is impossible now.

Gotta grow outside then bring people in. It also depends on the game you play. For me Twitter was the biggest growth for my streams.

What was yours?

[amy @amypretzel]

sf has tons of free events but they're buried across funcheap, eventbrite, reddit, random instagrams. i'm always looking for something fun to do in sf and i'm sure you are too!

built a map that pulls them all into one place - comedy, workshops, art openings, free food, pop-ups. updates daily... check it out! 🧡

https://t.co/j4D8U0HWfc

[Peter Lam @XenosKing]

@amypretzel damn this is so cool! I wish I had this for Vegas.
There's so many great things to do locally that don't include the strip.

If I wanted to build my own for my city, how would you recommend I start?

[Roberto Blake 🇺🇸🇵🇦 Creative Entrepreneur @robertoblake]

In context this is correct. SUBSCRIBERS don’t matter (anymore).

SUBSCRIBERS are not favored in the algorithm and don’t beg your videos.

If you don’t believe me check your analytics and you’ll find lifetime views from subscribers are less than 20%

That’s being said… SUBSCRIBERS unlock features, are social proof for TRUST and they unlock brand deal opportunities and collaboration.

You are better off with 100K subscribers than without them when it comes to status and social proof.

It won’t help to get views (if that’s all you care about) but it will help your career.

Less than 1% of channels have 100K subs.

[Muaaz @mws]

Subscribers don’t really matter anymore

It’s become a vanity metric, which means it basically has no impact on how your videos do

Every platform, including YouTube, has shifted to becoming more algorithmic

They push content to viewers based on what they’re likely to enjoy

[Peter Lam @XenosKing]

What matters before all the metrics you wanna measure is how much action you take.

The most you post, the better things will become.

[NoLifeShaq @NoLifeShaq]

Just some advice for the up and coming YouTubers or smaller channels…subscriber count don’t matter anymore…you have to post consistently….thats it just keep posting.

[NoLifeShaq @NoLifeShaq]

Just some advice for the up and coming YouTubers or smaller channels…subscriber count don’t matter anymore…you have to post consistently….thats it just keep posting.

[@Gillstolemyride 🏳️‍🌈 @Gillstolemyride]

Do the impossible, see the invisible

Thanks a whole lot to @PapaLobster13 for this awesomeness.

Maybe one I'll be back...

https://t.co/yFjORYlA65

[Peter Lam @XenosKing]

@jakenbakeLIVE @priusOBS Yo let's play sometime!!

[Peter Lam @XenosKing]

The worst outcome almost never happens. So go do the thing.

[Peter Lam @XenosKing]

Amazing use for AI!

It solves a huge problem that's plagued streamers since the beginning of streaming

Context matters so much for retention.

So I'm confused about all the people who are hating on this feature.

[Dexerto @Dexerto]

Twitch is adding AI stream summaries so viewers can catch up when joining mid-stream

The feature gives latecomers a quick recap before they jump into chat

[Tong @ Combo Breaker @TongNeverSleeps]

100 players for UMvC3 last night.
70+ players for Persona today.
Already over 120 players for Melty tomorrow and reg is still open.

For as long as I live, TNS will support as many fighting games as possible!

[Peter Lam @XenosKing]

If you feel this way too, you can always start now.

[JordanK @Real_JordanK]

I’ve been streaming on Twitch for 12 years now and I can honestly say my biggest regret is not focusing on YouTube videos.

Being able to have content for people to discover you, grow your channel, and enjoy while you’re offline is a necessity for streamers.

If you’re a full time streamer you don’t get PTO. At least with YouTube you can schedule a few videos while you’re gone to still have some income.

Be smart about where you put your time and focus when you first start.

[Cloud805 @cloud805]

Yeah these things are awesome Gifted by @ASUS_ROGNA #ROG

[Peter Lam @XenosKing]

Cringe in this case is a self imposed view.
Some people might think sharing tournament winnings are cringe. Or doing funny interviews or skits that are collaborations. The point is sometimes being vulnerable and creating content outside of your comfort zone can be considered cringe and pros gotta learn to get out of that mindset to grow their brand.

[Peter Lam @XenosKing]

If you want to go pro, you have to be cringe.

These days, being a professional isn't only about being good at the game. It's about having a brand. It's about being marketable.

Without that, it's really hard for any org to justify financial support. Even if you were top 1%, that's not gonna last forever.

Patches happen and no one is safe from a meta / performance standpoint.

Lots of pros now who didn't build their brands and be "cringe" on social media unfortunately just faded away. Only to exist in the one off converstions and liquipedia pages.

Being a strong player lasts a few seasons.
Being a strong brand lasts a lifetime.

[Summoners Sofa @SummonersSofa]

The biggest thing holding back LCS players isn’t their gameplay—it’s the "fear of being CRINGE"‼️If you aren't willing to put yourself out there, you're making it impossible for fans to care. Even when you're winning. -- @BasiilLeaf on Summoner's Sofa 🛋️ Ep 6 with @MrsChimChimLOL

[Peter Lam @XenosKing]

Yeah for sure!
Another thing to consider is that the French side of YouTube is still YouTube. Their feeds will be different but the algorithm is the same.

Also idk about viewer habits in France, but I assume they consume content from American creators too.

It would be a bit un realistic to think they're not watching any 2XKO content at all unless it's in French. Especially with things like auto-dubbing and Closed Captions.

AI features on the platform is really closing the global gap.

Not sure exactly what that means for the performance for your videos, but nonetheless, important factors to consider

[Peter Lam @XenosKing]

I've seen a lot of great FGC videos that don't get views.
One HUGE problem is your framing.
Let me help you fix that!

Most ideas/concepts I've seen are pretty good! But they're framed horribly. This goes for both title & thumbnails.

The usual culprits are:
- Generic
- Confusing/Unclear
- Not Specific Enough
- Complex words
- Obvious conclusion

For example
You see a video that says
"How to get better in SF6"
That won't work because that's a search based title that's already taken over by top creators like JWong.

So think about what exactly are you trying to show/teach to help people improve.
Spacing? Execution? Mind games? Combos? Setups?

One level deeper: Who is it for?
Which character mains? What rank level?

The more specific you get the easier it will be to frame a video that's clear, specific, and more interesting.

Okay so what about complex words?
It's simply really. Don't $5 words. Don't title things like you're writing a college essay. No one talks like that. It's not relatable. It takes too long to read.

There's a reason why the most influential people are so relatable. I mean look at Trump and the way he talks lol. (there are studies on this)

For example:
"Cognitive Dissonance and the Refusal to Accept Accountability in Fighting Games"
vs
"Fighting Game Players Will Never Accept The Blame"

yeah...I went a bit extreme on the bad example but I'm sure you get what I mean lol. I saw a real example that's similar to that but didn't wanna call anyone out 😅

Lastly, obvious conclusion.
Here's an example:
"Why getting tilted makes you lose more"

like... yea no duh LOL.

So let's reframe. Think about the solution you're offering. Is it a unique perspective that most people haven't thought about?

Instead of framing it as explaining why you're losing, frame it as loss prevention. Or frame it as a way to consistently increase your win rate.

Let's say I want to make a video about winning more at IRL tournaments. I remember having conversations with some pros before about how we don't like eating before pools because it makes us sluggish. Therefore affecting performance. So here's how I would frame it.

"The Pre-Match Habit Every Top Player Shares"
"Why Pros Feel Sharp All Day at Tournaments"
"The Tournament Habit Pros Never Talk About"

While not everyone knows that eating a huge carb heavy breakfast would spike insulin and then make you crash. It still might be too obvious to frame it like "Don't eat before your matches to perform better"

The 3 examples I showed above tells a story, is more interesting because there's an information gap, and it's not an obvious answer.

I hope y'all found this helpful with reframing your videos to get more views. I know many of you work really hard and it's a shame they don't get discovered.

If you have any questions you want me to write follow ups on, reply below. Thanks for reading! 🙏♥️

[Peter Lam @XenosKing]

The only one I like is
"2XKO: The Complete Beginner’s Guide" but it's still not the best.

At least it's straightforward and I know who it's for.

Unfortunately the other 3 feels like AI generated titles because of how...formal it feels? I don't know how to describe it.

Using "2XKO:", "Dominating the Competition", "Mastering Mechanics & Strategies", "2XKO Bible"

It's not really how people title things on YouTube. So I would take that into consideration too and look at how other videos are titled.

Another issues I wanna point out is that there are a lot of other beginner guides out there.

So while packaging is important, I think another thing you have to consider is the concept of the video.

For example you can split this video into multiple ones.
"How to learn combos faster for beginners"
"Understanding defense for beginners"
"When is it actually your turn?"

So these things are specific pain points I know beginners hit all the time. And it's something they would be looking for as a solution to their problems.

Hope this helps!

[Peter Lam @XenosKing]

@FemShepFGC I personally don't! I'm crazy because I like to jump straight into the stream to see what my opponent says about me haha. It's usually because I have an unusual play style and I'm just so curious to people's unfiltered reactions.

[PapaLobster @PapaLobster13]

Hot take, 2XKO may be my favorite fighting game ever and it feels like they built it for me.

Feels like a perfect blend of SF and Marvel.

Best netcode by far.

Riot money and helping local tournament scenes.

Duos is the coolest thing ever.

Big bodies are hype