Everyone said Xbox was dying. The emotional narrative was wrong.
I break down Xbox strategy, Game Pass, and the gaming industry with clarity, not drama.
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On this Father’s Day, I express gratitude for fathers everywhere who strive to nurture their families in love, faith, and righteousness. I consider being a father and a grandfather one of my life’s greatest blessings.
The most powerful teaching happens not only through words but through the way we live our lives. As we align our will with the Lord and seek to do those things that please Him, our homes can become places of faith, love, and spiritual strength.
Fathers who lead with humility, devotion, and a desire to follow the Savior help their families draw closer to Him. Their quiet example can inspire faith and shape lives in ways that last for generations.
To all fathers and father figures—thank you for your patience, your sacrifices, and your devotion. Your influence matters more than you know.
@shahedC They will definitely use ai. On jobs the data doesn’t yet bear out that it will cause mass job loss. Personally I am a firm believer that ai will make us all able to do more better.
The Xbox studio closures aren’t hard to understand.
As an example, South of Midnight reportedly cost around $100M to make and market, and sold an estimated 500k copies.
Crimson Desert cost roughly $133M and has sold over 6 million.
One game returned the investment many times over and one didn’t come close.
That’s why studios get closed.
Every era of gaming killed the companies that couldn’t adapt. We’re in the middle of another one.
Arcades, consoles, online, mobile, live service, subscription. Each shift reshaped who survived and who didn’t.
What’s happening at Xbox, and across the whole industry at the moment, is the next turn of that wheel.
You adapt or you don’t make it. That’s always been the deal.
Change this big can be brutal but it’s also necessary, and Xbox is far from the only one going through it.
Most gamers aren’t on X melting down. They logged in, played their game, and went to bed.
The freakout is usually a tiny slice of very online people reacting to the loudest accounts of the day. It feels like the whole gaming world because it’s the whole world you can see from here.
I see this mistake constantly, people confuse platform noise with player sentiment. It’s not.
X power users represent X power users. Discord power users represent Discord power users. Instagram power users represent Instagram power users. That’s it.
The noise isn’t the gaming community. It’s a feedback loop a few thousand people are trapped in while everyone else is just playing games they love.
Once you realize that, you can start seeing through the noise.
This take is wrong. Xbox clearly has a vision, you may hate it, but it exists.
Asha Sharma has been pretty clear:
- Refocus on underfunded franchises
- Rebuild the exclusive pipeline
- Cut spending that wasn’t producing a return
- Make Xbox more disciplined
You can hate that direction, or you can say the execution has been brutal.
But that isn’t “no vision,” it’s just a vision you don’t like.
This take is wrong. Xbox clearly has a vision, you may hate it, but it exists.
Asha Sharma has been pretty clear:
- Refocus on underfunded franchises
- Rebuild the exclusive pipeline
- Cut spending that wasn’t producing a return
- Make Xbox more disciplined
You can hate that direction, or you can say the execution has been brutal.
But that isn’t “no vision,” it’s just a vision you don’t like.
Asha literally said the next 100 days were about “resetting the business.”
What did everyone freaking out about the studio moves think that meant?
Xbox isn’t dying, it’s hitting a hard reset. Businesses do this all the time. Xbox isn’t alone in this. The whole industry is making moves like this.
Everyone's going to tell you gaming is dying today. They're wrong.
Today is obviously rough, Real people are losing jobs and of course, that always sucks.
But I've said it before, the gaming business is going through a massive shift, and we're living through it in real time.
Don't get caught up in the social media doomerism. This is just the old business model adjusting. The model created before the internet, before ai, before global connectivity. It's not gaming falling apart.
There are more gamers, more ways to play, more great games than ever. It's never been a better time to actually be a gamer.
I know Doom is easy. Doom gets clicks. But it's also wrong. If you actually love playing games, look around. It has never been a better time to be a gamer. Don't let anyone tell you otherwise.
Asha literally said the next 100 days were about “resetting the business.”
What did everyone freaking out about the studio moves think that meant?
Xbox isn’t dying, it’s hitting a hard reset. Businesses do this all the time. Xbox isn’t alone in this. The whole industry is making moves like this.
@theolesteamer Agreed, I love hellblade, but same I’m the only one of my friends who played it. You don’t move copies you don’t succeed. That’s the job.