Yasmina Al-Gannabi

Journalist & Audience Development Manager & Trainer @DeutscheWelle. RTs are not necessarily endorsements. Views expressed are my own!

[Yasmina Al-Gannabi @YAlGannabi]

Join us for our session this evening. Looking forward to a great exchange of experiences and thought 😊
#ijf22 @DeutscheWelle @dw_akademie

[Rachel Stewart @RachelStewart04]

Got an unexpected shoutout in the German parliament yesterday?! 😅 Thanks for the appreciation, well done team! 🥰 #meetthegermans @dw_culture

[Erika Marzano @erika_marzano]

How does Instagram Reels compare with TikTok and does Instagram succeed in making the copy more successful than the original, as it did with Stories?

📷 (c) @Mettestentoft

[Erika Marzano @erika_marzano]

📌DW Audience Development @ #IFJ22📌

As this @journalismfest comes to an end, I'd like to think that our little extract from our team helped publishers, journalists, NGOs and others to decide where to invest if they want to capitalize on new young audiences: TikTok or Instagram?

[Erika Marzano @erika_marzano]

But this did not prevent our participants from asking questions and intervening with us during the hour together.

Please catch up on the whole session here and get in touch if you'd like to know more https://t.co/tC4zk022xk

[Erika Marzano @erika_marzano]

The bottom line is should a publisher produce content that belongs both to TikTok and Instagram Reels?

It was an unusual panel in an unusual setting: all participants wore FFP2 masks - in fact, the whole festival was very strict about COVID prevention.

[Erika Marzano @erika_marzano]

…Instagram Reels with a big focus on what topics are the most successful on each platform and why.

Social media users do not necessarily scroll through their feeds looking for news, however, they stumble upon it while checking other content and connecting with others.

[Erika Marzano @erika_marzano]

In this panel, me and @YAlGannabi, moderated by @katthoever thoroughly compare TikTok and Instagram Reels with each other and reveal how our newsrooms manage to attract the eyes of under-25s, looking at data from accounts with a strategy on both TikTok and…

[Vera Penêda @verapeneda]

On Instagram you are not just competing with other broadcasters, but with many other content creators like activists. @YAlGannabi suggests “don’t blame the platform and the algorithm if your engagement is decreasing”. #storytelling is key! Revisit your numbers & readjust #ijf22

[Vera Penêda @verapeneda]

Both @erika_marzano & @YAlGannabi agree that number of followers is NOT the best #KPI to strategize for #Instagram and #TikTok. They’re more interested in the interaction rate and viewer’s watch time. You want people to turn from scrollers to clickers!📱#ifj22

[Vera Penêda @verapeneda]

Take a look at the analytics👇🏻and Meta folks just please go & talk to @YAlGannabi because she can tell you all the new features publishers need for you to improve the numbers behind reels and such (too much great stuff being said very quickly! 😳 Check the recording!) #ifj22

[Vera Penêda @verapeneda]

Check out the differences between the #instagram and the #tiktok algorithms👇🏻 #ijf22 loving the cool battle between @YAlGannabi vs @erika_marzano in defending their platforms 💪🏻

[Vera Penêda @verapeneda]

Closing my day @journalismfest #IFJ22 with some innovative #storytelling (title sounds like one of the Epic Rap Battles of History) 🔥 “TikTok vs Instagram Reels” with folks @DeutscheWelle @YAlGannabi @katthoever @erika_marzano

[Vera Penêda @verapeneda]

🚨Back to #KPI, with an interesting take on how Instagram & TikTok can be a way to disseminate content in countries w/oppressive regimes that block the websites of media orgs @YAlGannabi The No of followers may be low but analytics show that ppl are watching the content 👀 #ijf22

[Ana Maria Salinas @AnnaSalinasB]

"Tik Tok VS Instagram", a great season on the pros and cons of each social media platform by the audience development team of @DeutscheWelle @YAlGannabi @erika_marzano @katthoever @journalismfest #IJF22

[Mette Stentoft @Mettestentoft]

“The number of followers should NOT be an important KPI,” @DeutscheWelle’s TikTok and Insta masters (@erika_marzano and @yalgannabi respectively) agree. With @katthoever at @journalismfest #IJF22

[Johanna Rüdiger @JohannaRudiger]

Happening right now: @katthoever @YAlGannabi @erika_marzano speaking on how @dw_culture successfully engages young audience using TikTok and Reels on our channels „Berlin Fresh“ and DW Euromaxx 👏💪 @journalismfest #IJF22