getting your shit together is cool
taking care of your family is cool
minding your business is cool
saying you gonna do something & doing it is cool.
concerning yourself with anything other than that ain’t.
trying is cool.
ambition is cool.
failing is cool.
persistence is cool.
learning is cool.
success is cool.
obsession is cool.
mastery is cool.
discipline is cool.
greatness is cool.
The personal brand influencer is dying. Overconsumption isn’t relatable in this economy. Can’t hawk products to people who can’t buy them. It’s more beneficial to have a skill set, expertise, or niche knowledge about something than it is to be a walking empty billboard for brands