Haoyiran’s commercial impact goes far beyond visibility.
At JD Supermarket’s 12th Anniversary Conference, BOP was highlighted as a successful case of celebrity marketing, with Haoyiran featured as the celebrity partner. The strategy combined his official endorsement announcement with a new-product launch on JD, large-scale cross-platform promotion, and an exclusive Qixi livestream.
The results speak for themselves:
• 📈 35% increase — BOP’s users increased by 35% in the second quarter of 2026 compared with the same period last year.
• 🆕 40% increase — The number of new users increased by 40% compared with the same period last year.
• 🔥 Sold out — The limited-edition gift box sold out immediately after its launch.
• 💰 Over RMB 10 million — Sales from the Qixi livestream surpassed RMB 10 million.
This is what real commercial influence looks like—not just attention, but the ability to turn visibility into engagement, conversion, and measurable growth.
#haoyiran #郝熠然