Always think World Cups are so beautiful for associative memory. They come every four years, allow you to reflect on life, how far you have come, where you were when it last came and just an opportunity to somehow be grateful for everything.
Since FIFA said they'd be in touch about making this official, I just gotta say that I really couldn't think of anyone better to represent the World Cup than the guy who's spent the last three years promoting and learning the world's cultures and breaking stereotypes around them