Chapter 20 talks about media relations, like blog and media relations, if your blog is interesting enough reporter will find out, it is very good for you to market. #NYUDigitalMarketing
From chapter 19, it talks about newsroom is not for buyers, and all people will visit your newsroom, it is about what;s current about an organization. #NYUDigitalMarketing
From chapter 18, it talks about how to make PR direct to buyers. It is important to learn the buyer's persona and then to create PR plan. #NYUDigitalMarketing
From Chapter 15, it talks about blogging is also important in today's marketing. people can read or watch what they want or they are interested in. making a good blog can attract more people. #NYUDigitalMarketing
From chapter 12, it talks about create relevant content for the product and service is very important to differentiate from competitors. #NYUDigitalMarketing