Yanni Yang

#startupsummer21

[Yanni Yang @YanniYang6]

I am honored to work with these awesome teammates again this semester. @JialinMai @MvJahya @YunzhenLi2, Ziyin, and Mingxuan. We applied all the knowledge we learned to our DietCold presentation. Thanks to everyone's efforts to support the success of our project. #startupsummer21

[Yanni Yang @YanniYang6]

Thank you, professor
@DrVeresiu
for teaching the class. I learned a lot of useful startup marketing skills during the whole semester and I am looking forward to meeting you in the future! #startupsummer21

[Yanni Yang @YanniYang6]

Very excited to learn the Elevator Pitch Dragons’ Den Style last week because the episode taught me what I should include in my elevator pitch, including summarizing the key financials. #startupsummer21

[Yanni Yang @YanniYang6]

Google Digital Garage helped me to create my future digital marketing strategy and grow my business online. #startupsummer21 #googledigitalgarage

[Yanni Yang @YanniYang6]

Last week, our group gave the first round of Startup product presentation to Professor Ela. To better convey the product proposition to the market, our team members use the SMART model to analyze the marketing objectives.
#startupsummer21

[Yanni Yang @YanniYang6]

Conducting a social media Netnography will enable entrepreneurs to better understand the needs of consumers and further understand the product development trends in a "What, Who, Where, Why, How and When" order.
#startupsummer21

[Yanni Yang @YanniYang6]

After reading the article “Top Social Media Channels By Category“, I have a better understanding of the differences among the 30 most popular social media platforms. Service-based Startup definitely adopts different marketing platforms from product-based ones.
. #startupsummer21

[Yanni Yang @YanniYang6]

Compared with other media, email marketing is an effective digital marketing channel. A startup owner should start with your target audience list and add some email service providers. I recommend beginners to use HubSpot free email tools for email marketing.
#startupsummer21

[Yanni Yang @YanniYang6]

Good public relations can help a startup to raise more funds from investors and enhance the brand reputation. In my opinion, a new startup owner can ask for more suggestions from former entrepreneurs who successfully solve media attack and crisis communication. #startupsummer21

[Yanni Yang @YanniYang6]

As the branding expert Kevin Keller mentioned, people should use a straightforward and memorable statement to show who they are and their abilities. I will learn some skills from Ted Talks speakers' self-introductions. #startupsummer21

[Yanni Yang @YanniYang6]

Here is an insightful article talking about Startup Branding. Entrepreneurs can either find a good branding company and pass on ideas to those experts or find cool logo design ideas from some websites, such as Looka and Pinterest.
#startupsummer21
https://t.co/eT2pwxxrIF

[Yanni Yang @YanniYang6]

I found an interesting article talking about Startup Marketing Segmentation. I suggest that owners try some free analysis tools to determine customer characteristics in the early stages.
#startupsummer21
https://t.co/lMKVA2lNDV

[Yanni Yang @YanniYang6]

I really enjoyed the first Startup Marketing class with Professor @DrVeresiu! Hope to learn more skills to build a Startup. @SchulichSchool
#startupsummer21