Nike’s Executive Creative Director, Blair Warren and Caleb Jensen sharing the vision behind 'Rip The Script'
"…for the global moment, we're lighting up all these different subcultures and inviting a ton of people into this world. Whether it be someone like a Channing Tatum, Kim Kardashian, and LISA ."
via @Nike’s press release:
“… We were intentional in choosing every cast member in the film, and we had fun and leaned into the playfulness of their roles,” says Enrico Balleri, VP, Creative Director, Global Brand Voice.
“…..The likes of LeBron James, Travis Scott, Kim Kardashian, Ted Lasso, Kate Scott, Channing Tatum, Young Miko and #LISA make cameo appearances, entertained and amused by the mad brilliance unfolding around them - and reinforcing Nike's belief that football's influence reaches far beyond the game….”
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LISA WITH NIKE FAMILY
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Nike "Rip the Script" Short Film ⚽️
"Nike’s rallying cry for football lovers everywhere to ditch the playbook and embrace attacking, creative, instinctive and joyful football — serving as a reminder that the game is at its best when players trust their gut."