eMarketer predicts US B2Bs will spend $8.14 billion on digital ads this year, up 22.6% from 2019 when spending was $6.64 billion.
https://t.co/rcgWKbMvSe
The day is almost here and we can't wait to share it with you! Soon, we'll make our transformation from Yes Marketing to Data Axle. Check out a sneak preview of our new look here:
https://t.co/h3fNJWDkxs
A recent survey found that fewer than one-quarter of consumers feel a connection or relationship with their favorite brands. How can brands better reflect consumer values?
https://t.co/mjx1A1RztC
Are your marketing campaigns ready for the busiest quarter of the year? Hit the ground running on Q4 planning with Halloween campaigns that will lift their spirits and unique energy moments like World Teacher's Day. https://t.co/4DFpqpebyQ
In honor of our transformation to Data Axle, we chatted with some of our customers (and our parent company Infogroup's customers) to reflect on how we've grown together and where we are headed. https://t.co/xgPRLkK4tS
Consumers are predicted to spend close to $100 billion on back-to-school shopping this year – even in 2020! Maximize the third highest-grossing sales holiday in the U.S. with this quick guide on consumer behaviors (old & new). https://t.co/LqnZ7t3BcJ
Our own Walter Chistoni discusses the the growing importance of consumer data for client pitches in the uber-competitive agency world in this article on DMCNY -- https://t.co/NPGI7xmeCI
Our own Kyle Henderick shares how predictive marketing can help brands understand new consumer behaviors (and strengthen connections) in this article featured on @advertisingweek 360. https://t.co/v1ZcVbZ6jk
A recent report found that businesses using predictive analytics are twice as likely to identify high-value customers and reach them with the right offer. Find out why predictive marketing is a crucial strategy for banking companies RIGHT NOW. https://t.co/HzEGpKL1La
Our own Beth Frysztak provides her expertise in this article on @Toolbox_Market. Learn how financial marketers can leverage third-party data for better personalization and understanding their most valuable customers. https://t.co/E8zgayV40l
Did you miss our big news? In September, Yes Marketing will make an exciting transformation -- Take a peek at our new name and our new look. https://t.co/LAk7BlKBL4
September marks the return of crisp weather and a transition point from summer to the biggest shopping season of the year. Our Sept. Marketing Calendar has inspiring ideas to give your fall campaigns a strong start. https://t.co/1xp31fJlSN
Last chance to save your spot for our webinar: Email Redesign Strategies That Boost Conversion Rates. Join us on Thursday, July 30th as we share strategies for creating beautiful, compelling emails and "lessons learned" from real-world email makeovers. https://t.co/3r0v4kRUoX
In the new 2020 Gartner CMO spend survey 79% of CMOs say they are shifting more budget towards efforts to engage existing customers and markets in response to our new normal. Are you seeing similar changes at your own company during COVID-19? https://t.co/SY0KlImeGa