Chad S. White

GVP of CRM Strategy @ZetaGlobal | 5x Author of 'Email Marketing Rules' & ~4,000 posts on digital & #emailmarketing | previously @Oracle @LitmusApp, @Salesforce

[Michael Tyler @TheRealTci]

$ZETA

[Holistic Email @HolisticEmail]

AI may be the most in-demand skill for marketers according to recruiters, but it's not the skill they need most.

All that content is useless without a critical eye and a strategy argues @kathpay in her latest article on Martech!

#EmailMarketing

https://t.co/PsHGm3ra1P

[David A Steinberg @dsteinberg10000]

Excited to announce @lindseyvonn as a Zeta Live keynote speaker.

Lindsey will join us at David Geffen Hall, Lincoln Center, bringing a legendary competitor to one of New York’s great stages. Last year we were so over-subscribed. This year we are doubling the capacity.

There are athletes who win, and then there are athletes who redefine what winning looks like. Lindsey has spent her career doing the latter, with a legacy built on record-breaking performance, resilience and the courage to come back when most people would have stopped.

I can’t wait for October. Going to be the best Zeta Live yet.
More Zeta Live announcements to come. $zeta
LG 🚀🚀🚀

https://t.co/T2GbsTv2wp

[Chad S. White @chadswhite]

The Last Word on May 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/fFSgoEGszL

[Chad S. White @chadswhite]

Customer loyalty data is a highly strategic asset—yet only 17% of surveyed marketers feel “very confident” in their ability to use it, largely because of technological barriers. Get the report >> https://t.co/Bhqk7sGSMj #digitalmarketing #loyaltymarketing

[Chad S. White @chadswhite]

Modern marketing platforms vs legacy ones:

1. Built-in vs. bolt-on AI
2. Legacy data models limit marketing agility
3. Real-time data isn’t optional anymore
4. Omnichannel isn’t a feature—it’s the foundation

Read more >> https://t.co/HNFjkE6ihF #digitalmarketing #emailmarketing

[Chad S. White @chadswhite]

With so much inspiration and information packed into Zeta’s 2026 Digital Marketing Lookbook, we wanted to unpack it at greater length. That’s exactly what we did in this on-demand webinar >> https://t.co/CsIpztbR3D #digitalmarketing

[Chad S. White @chadswhite]

The Last Word on April 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/jTTjJyhPjt

[Chad S. White @chadswhite]

Is your email marketing program underperforming? Let’s troubleshoot it … https://t.co/EgiTgMUjMx #emailmarketing #digitalmarketing

[Chad S. White @chadswhite]

Zeta Global’s latest Marketing Benchmark report shares aggregated data on the performance of SMS and email marketing campaigns, along with expert commentary on industry and channel news. Free, no-form download > https://t.co/KX6zwD49rb #digitalmarketing

[Chad S. White @chadswhite]

Campaign design is constantly evolving. Join Zeta Global’s design experts for this Apr. 29 webinar as they discuss current #digitalmarketing design trends, share their favorite campaigns, and highlight opportunities for marketers to be more impactful >> https://t.co/ys1p7m2vNo

[Chad S. White @chadswhite]

Campaign design is constantly evolving. Join Zeta Global’s design experts for this Apr. 29 webinar as they discuss current #digitalmarketing design trends, share their favorite campaigns, and highlight opportunities for marketers to be more impactful >> https://t.co/ys1p7m2vNo

[Chad S. White @chadswhite]

I like Fandango's playful use of emojis in their subject lines. It's a hint at what the biggest opener is each week, which the preview text reveals. #emailmarketing #digitalmarketing

[EMARKETER @eMarketer]

Visible AI in marketing is four times more likely to cost brands trust than build it

📊Subscribe to the Chart of the Day newsletter: https://t.co/9PwiRisjmq

#ChartoftheDay #newsletter #AI #marketing #brands

[Chad S. White @chadswhite]

The Last Word on March 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/EXN9hn5eUm

[Chad S. White @chadswhite]

Zeta Global’s third annual Digital Marketing Lookbook chronicles the latest design trends and spotlight 20 standout campaigns from among the tens of thousands our Creative Services team reads each year. Check them out >> https://t.co/U4I0HIhlHX #digitalmarketing #emailmarketing

[DMBeat @DMBeat]

Show Your Marketing Boss Who's Boss With Email Opt-Outs by @chadswhite https://t.co/8kUF4o0few

[Chad S. White @chadswhite]

This is among my favorite reviews I've ever gotten for "Email Marketing Rules"! Read it for yourself >> https://t.co/R6nybb3LZC

[Chad S. White @chadswhite]

5 Loyalty Fundamentals Retail Brands Should Focus on Right Now

1. Know the difference between frequent & loyal customers
2. Collect meaningful data & use it faster
3. Make loyalty consistent across the experience

See all 5 >> https://t.co/2unRKNhhRM #digitalmarketing

[Chad S. White @chadswhite]

Organizations scaling from mid-market to enterprise often discover their email marketing tools, processes, and team structures need to be rebuilt from the foundation up >> https://t.co/e4muz0bVal #emailmarketing #digitalmarketing