Lessons from running an agency that made $1,434,665 in 2022:
1. Sometimes, no money > some money
2. Clients do the darndest things
3. Tearing things down can be an opportunity
4. Relationships > results
5. Theory != reality
My yearly @YesOptimist recap: https://t.co/wabLnOTUne
Next week, @KonradSanders from The Creative Copywriter will unpack his 13 Lenses Methodology.
Step by step, how to:
🔷 Understand buyers
🔷 Evaluate their needs
🔷 Craft copy & content that moves them to action
Learn how to transform your copy 👇
https://t.co/7XBabFBLtG
Found this event by @YesOptimist who will bring @casestudybuddy to teach about writing case studies.
I think it's a must-join for freelance writers (and beyond too) to get ideas on how to get inbound leads.
https://t.co/Dyp3jfPlQK
Six years ago, I posted this ad on Reddit.
I had this wild idea to find a bunch of super-talented freelancers and turn my fledgling writing business into a full-blown content marketing agency.
But, I had no idea what was coming next...
@AMFraine But I did do a webinar with @YesOptimist about how you can repurpose bottom-funnel content topics on different channels if you want to check it out: https://t.co/ZaE5iDBMUW
Loved our session with @LidiaInfanteM yesterday.
One of my favorite takeaways: GO DEEPER.
Frameworks are a good starting point for intent. But the SERP tells you more re: content/structure:
- Tables
- Videos
- Lists
- Steps
- Guides
Watch 👇👇
https://t.co/Rj22NH6Ekt
Join me for a Live Workshop with @YesOptimist this Thursday to learn about search intent in plain English and with some actionable tips!
👇https://t.co/3hc9xWX5Xa
We're just 2 weeks away!
@KaneJamison from @contentharmony will be joining us to share...
🔮 The Keyword Difficulty Myth 🔮
- How KD works (and why it can be misleading)
- Breaking down KD
- Finding hidden keyword opportunities 🤫
Join us: https://t.co/HaT76dtq0U
The world is tense.
People are uncertain.
Budgets are tightening.
Marketers are being asked tough questions.
👉 “What’s the ROI on that?”
👉 ”How much revenue will that generate?”
👉 ”Could we use that $$ somewhere else?”
This is a big opportunity for content & SEO folks..
She’ll share tips and lessons for creating press-worthy content campaigns that generate media coverage and links.
If you want to learn how to earn links from the press, join us for this workshop from @JoinTOFU.
Thursday, Aug 11 @ 1 PM ET
Sign up: https://t.co/UsBjkluytu
✌️
Want to make the leap into freelance or entrepreneurship? Not sure how to take the first step?
In this Workshop with @YesOptimist, I'll be sharing my story and showing you how to strike out on your own 🚀
📅 1pm ET, July 14th
🎟️ 👇https://t.co/G7RbOqVwIo
We're looking for two awesome people to help us grow TOFU in 2022. 🙌
Looking for:
📸 YouTube SEO / Channel Manager
💸 Community Partnership Manager
(Full listings below)
Please RT to help us find amazing talent. 🙏
"Every metric is a vanity metric if measured alone" 👏🏼 great tip from @brie_e_anderson during today's @YesOptimist GA webinar. No point collecting 100 new emails if 0 of them are going to convert.
How do you know if your content marketing is working? 🤔
We’ve worked w/ 50+ clients in nearly every vertical over 5+ years.
And guess what?
No two content marketing strategies look exactly the same—and neither do the results. (🧵)
What was the ROI of your last content marketing campaign?
No idea? No problem.
In this Workshop with @YesOptimist, I'll be giving a crash course on tracking, measuring, and attributing your content marketing efforts 🚀
📅 June 30th
🕐 1PM ET
🎟️ 👇https://t.co/U67MD1FtHe
Zero means zero... right?
Wrong!
Zero-volume keywords can drive huge traffic, conversions, and revenue...if you know where to look.
This week: Live Q&A w/ Ben Adler.
The Hidden Power of "Zero-Volume" Keywords.
June 9 @ 10AM PT / 1 PM ET.
👇👇👇
https://t.co/jsdJjWV33p
.@joshspilker coming through once again!
His latest thread sharing content formats with 10%+ conversion rates! 🤯
Join TOFU for more great content like this!
👉 https://t.co/Ptq7NeciyI
People thought I was bonkers.
When I first started @YesOptimist, I published a long, detailed blog post.
In the post, I shared pretty much everything I knew about content marketing—strategy, process, tactics, resources, etc.