Optimist

Optimist is a full-service SEO, AEO, & content marketing agency for B2B tech companies.

Worked with: @DropboxSign, @DreamHost, @Semrush, & more

[Optimist @YesOptimist]

How we grew a SaaS company’s leads by 571% in 5 months - a case study and strategy overview

https://t.co/hcpK9F7Ryw

[Tyler Hakes @TylerHakes]

Lessons from running an agency that made $1,434,665 in 2022:

1. Sometimes, no money > some money
2. Clients do the darndest things
3. Tearing things down can be an opportunity
4. Relationships > results
5. Theory != reality

My yearly @YesOptimist recap: https://t.co/wabLnOTUne

[Tyler Hakes @TylerHakes]

Next week, @KonradSanders from The Creative Copywriter will unpack his 13 Lenses Methodology.

Step by step, how to:

🔷 Understand buyers
🔷 Evaluate their needs
🔷 Craft copy & content that moves them to action

Learn how to transform your copy 👇

https://t.co/7XBabFBLtG

[Harshala Chavan (She/Her) @harshalachavan7]

Found this event by @YesOptimist who will bring @casestudybuddy to teach about writing case studies.

I think it's a must-join for freelance writers (and beyond too) to get ideas on how to get inbound leads.

https://t.co/Dyp3jfPlQK

[Tyler Hakes @TylerHakes]

One of the most common questions people ask me:

How did you get your first clients at @YesOptimist?

Here’s how we solved the chicken vs egg problem…

[Tyler Hakes @TylerHakes]

Six years ago, I posted this ad on Reddit.

I had this wild idea to find a bunch of super-talented freelancers and turn my fledgling writing business into a full-blown content marketing agency.

But, I had no idea what was coming next...

[Brittany Berger @thatbberg]

@AMFraine But I did do a webinar with @YesOptimist about how you can repurpose bottom-funnel content topics on different channels if you want to check it out: https://t.co/ZaE5iDBMUW

[Tyler Hakes @TylerHakes]

Loved our session with @LidiaInfanteM yesterday.

One of my favorite takeaways: GO DEEPER.

Frameworks are a good starting point for intent. But the SERP tells you more re: content/structure:

- Tables
- Videos
- Lists
- Steps
- Guides

Watch 👇👇

https://t.co/Rj22NH6Ekt

[Lidia Infante is on BlueSky @LidiaInfanteM]

Join me for a Live Workshop with @YesOptimist this Thursday to learn about search intent in plain English and with some actionable tips!

👇https://t.co/3hc9xWX5Xa

[Top of the Funnel @JoinTOFU]

We're just 2 weeks away!

@KaneJamison from @contentharmony will be joining us to share...

🔮 The Keyword Difficulty Myth 🔮

- How KD works (and why it can be misleading)
- Breaking down KD
- Finding hidden keyword opportunities 🤫

Join us: https://t.co/HaT76dtq0U

[Tyler Hakes @TylerHakes]

The world is tense.

People are uncertain.

Budgets are tightening.

Marketers are being asked tough questions.

👉 “What’s the ROI on that?”

👉 ”How much revenue will that generate?”

👉 ”Could we use that $$ somewhere else?”

This is a big opportunity for content & SEO folks..

[Tyler Hakes @TylerHakes]

She’ll share tips and lessons for creating press-worthy content campaigns that generate media coverage and links.

If you want to learn how to earn links from the press, join us for this workshop from @JoinTOFU.

Thursday, Aug 11 @ 1 PM ET

Sign up: https://t.co/UsBjkluytu

✌️

[Corey Haines @coreyhainesco]

Want to make the leap into freelance or entrepreneurship? Not sure how to take the first step?

In this Workshop with @YesOptimist, I'll be sharing my story and showing you how to strike out on your own 🚀

📅 1pm ET, July 14th
🎟️ 👇https://t.co/G7RbOqVwIo

[Top of the Funnel @JoinTOFU]

We're looking for two awesome people to help us grow TOFU in 2022. 🙌

Looking for:

📸 YouTube SEO / Channel Manager
💸 Community Partnership Manager

(Full listings below)

Please RT to help us find amazing talent. 🙏

[Jacqueline Loganathan @jacquelinegyl]

"Every metric is a vanity metric if measured alone" 👏🏼 great tip from @brie_e_anderson during today's @YesOptimist GA webinar. No point collecting 100 new emails if 0 of them are going to convert.

[Tyler Hakes @TylerHakes]

How do you know if your content marketing is working? 🤔

We’ve worked w/ 50+ clients in nearly every vertical over 5+ years.

And guess what?

No two content marketing strategies look exactly the same—and neither do the results. (🧵)

[Top of the Funnel @JoinTOFU]

WOW!

@MaddyOsman on how to build a research, brief, and writing workflow for SEO content.

Read the rest 👇

https://t.co/Ptq7NetTqg

[Brie E Anderson | GA4, GTM, GDS @brie_e_anderson]

What was the ROI of your last content marketing campaign?

No idea? No problem.

In this Workshop with @YesOptimist, I'll be giving a crash course on tracking, measuring, and attributing your content marketing efforts 🚀

📅 June 30th
🕐 1PM ET
🎟️ 👇https://t.co/U67MD1FtHe

[Top of the Funnel @JoinTOFU]

Zero means zero... right?

Wrong!

Zero-volume keywords can drive huge traffic, conversions, and revenue...if you know where to look.

This week: Live Q&A w/ Ben Adler.

The Hidden Power of "Zero-Volume" Keywords.

June 9 @ 10AM PT / 1 PM ET.

👇👇👇

https://t.co/jsdJjWV33p

[Top of the Funnel @JoinTOFU]

.@joshspilker coming through once again!

His latest thread sharing content formats with 10%+ conversion rates! 🤯

Join TOFU for more great content like this!

👉 https://t.co/Ptq7NeciyI

[Tyler Hakes @TylerHakes]

People thought I was bonkers.

When I first started @YesOptimist, I published a long, detailed blog post.

In the post, I shared pretty much everything I knew about content marketing—strategy, process, tactics, resources, etc.