Yihan Yang

[Yihan Yang @YihanYang2000]

Critique 12:https://t.co/lbRbEhEPjn This is the ad from Fangtai(Chinese kitchen ventilator brand). The video show how a couple became warm family after they have their children. It emphasize that the kitchen ventilator witnessed all their warm moments in several decades.#comm320

[Yihan Yang @YihanYang2000]

Critique11: https://t.co/93SP2ANIjL This is the commercial of Corolla. it really build the brand concept, and tell audience the story of love. It indicate that the car, just like your family, it seems to be ordinary but it could accompany through your lifetime. #comm320

[Yihan Yang @YihanYang2000]

Critique10: https://t.co/Z4ckrdLerS This is the Tokyo concept video for 2020 Olympics Winter Games. It really combine the old and new element together, and it show audience their traditional cultures and technology development in modern society. #comm320

[Yihan Yang @YihanYang2000]

Critique9: https://t.co/s66ZLLCsQW is an ad from SK2, an skincare brand. This ad tell audience the destiny is decided by our self and the age is just a number. I think this is a very effective ad, because it imply that using SK2 product, age is no a matter anymore.#comm320

[Yihan Yang @YihanYang2000]

Critique8: https://t.co/sbHwUpzqu9 This is the Christmas special commercial from John Lewis & Partners. I think it's really effective and touched. It tell all the potential customers that love is the gift, you could get the presents full of love in our company.#comm320

[Yihan Yang @YihanYang2000]

Critique 7: https://t.co/5iBrADa3rq This is a series of commercial from Glossier. Basically it tell audience that you don't need to coverup who you and make yourself look like others. The Glossier make up could make you become a better version of yourself. #comm320

[Yihan Yang @YihanYang2000]

Critique6:https://t.co/3XnNGJffYX This is an ad about detergent Qiaobi, and this is a really typical racism ad, which I think is neither effective nor ethical. In this video, a woman put a black and the detergent into the washing machine, and he become a white asian man. #comm320

[Yihan Yang @YihanYang2000]

Critique5:https://t.co/hnbRyD23uo This is ad from Timberland. I think it’s really effective because in Chinese "tibulan" is the homophone of Timberland, and "tibulan" means "never broken ". It’s like you give your own meaning to the boots, and you become better as well. #comm320

[Yihan Yang @YihanYang2000]

Critique4: https://t.co/Ids7yl1WU6 This is an ad from Movistar (a telecommunications brand in Spain). I think this is effective because the ad shows that as long as we can communicate, we can share information, everybody are going to build a wonderful world together. #comm320

[Yihan Yang @YihanYang2000]

Critique3: https://t.co/3FsHYlkcV6 The best part is the ads form: IKEA build the interaction with their audiences.The actor keep saying “you can skip the ads now”, but that make audience even more interested. IKEA also put tag on their product in those boring scenes. #comm320

[Yihan Yang @YihanYang2000]

Critique2: These are the ads from Colgate line of dental floss. In those pictures, the first woman has an extra finger; the second woman has an extra arm. And the man missing an ear. The food remaining on your teeth will draw more attention than any physical defect！#comm320

[Yihan Yang @YihanYang2000]

Critique 1: Really like the ad of Airbnb. They put the photos of difference countries of people together and said ”we accept” and “we all belong”. This ad mostly target travelers and they emphasize the feature of Airbnb—make them feel like home wherever people go.#comm320