Kendrick

22 | Running @VisionaryUEFN | Short Form Content for Top Creators

[Kendrick @YoKendrickg]

One video hit 13.7M. The other stalled at 195K. Same idea.
The one difference holds back 99% of creators 👇

[Kendrick @YoKendrickg]

Building a game and getting people to play it are two completely different skills.
Most devs only ever learn the first one. Understandably.
But they're equally important, and there's a short form goldrush happening right now.
Don't miss out.

[Kendrick @YoKendrickg]

You just named devlogs and Discord as the way games grow externally, then said external content doesn't convert. Shortform is the same mechanism you just admitted works, not to mention these platforms like Tiktok & YouTube are hundreds of times bigger than Discord, with way more users. I don't understand the point you're making, how can one be true, but not the other?

[Kendrick @YoKendrickg]

Roblox devs ship huge updates and leave millions of views on the table.
It's crazy how many games don't utilize short form content to maximize their reach (by 10x sometimes)...
Each update could easily be ten videos. Sometimes each pulling in millions of views.

[Kendrick @YoKendrickg]

@bnbblx Fair for most, not for big updates. Games shipping huge updates with very active playerbases are exactly where shortform moves the biggest numbers. "Most games" isn't the target, games worth promoting is where shortform significantly pays off.

[Kendrick @YoKendrickg]

Shortform isn't meant to hit the ingame algo, it drives external traffic to the game (social media has way more reach than the roblox algo). I agree it's not for 95% of games, but the 5% of top games that are suitable for viral content can see extraordinary results with shortform, don't underestimate a type of content that 3-4 billion people on this planet watch a month.

[Kendrick @YoKendrickg]

@Vipex01x Not saying I've cracked how the Roblox algo works, I'll be the first to admit that. What I do know is marketing, and reach is reach. Getting an update in front of millions on short form is its own skill, separate from the game itself.

[Kendrick @YoKendrickg]

The first second of your short is like a thumbnail. Treat it like one.
People decide to keep watching before you've said a word.
Whatever's most interesting in that video needs to be on screen at frame one.

[Kendrick @YoKendrickg]

Most Roblox devs post their content to one platform and wonder why it's not working.
The same video can do 3K on TikTok and 400K on Shorts.
You lose nothing posting on every platform, start viewmaxing people.

[Kendrick @YoKendrickg]

I notice way too many shorts these days getting cut down too much.

The longer a video runs while still holding retention, the more likely YouTube/TikTok is to push it.

They want people staying on their platform. Always push for longer vidoes and higher retention.

[Kendrick @YoKendrickg]

Watch what your best performing shorts have in common.

Almost always: people watch them more than once. A video that naturally loops significantly boosts your retention.

Script your ending and hook as if they were one long sentence.

[Kendrick @YoKendrickg]

Roblox tagged content has over 620 billion views on TikTok.

That number alone should change how every dev thinks about where their next player comes from.

[Kendrick @YoKendrickg]

@TizzzyRBLX www

[Kendrick @YoKendrickg]

The first second of your short is like a thumbnail. Treat it like one.

People decide to keep watching before you've said a word.

Whatever's most interesting in that video needs to be on screen at frame one.

[Kendrick @YoKendrickg]

Every Roblox short you post is somebody's first impression of your game.
Not their second. Not their tenth.
Make every video the best first impression for someone who has never heard of you.

[Kendrick @YoKendrickg]

@ridecly HOOK

[Kendrick @YoKendrickg]

@ridecly PLAYERS

[Kendrick @YoKendrickg]

First Tweet :)