David Yockelson

VP, Analyst, Tech Product Marketer
Gartner
Tweets are my personal opinion only.

[David Yockelson @YockelsonD]

Will you trust Amazon and its related cloud tech (and related delivery people) to unlock your door so packages can be left in your house?

[David Yockelson @YockelsonD]

LOVE this ad. https://t.co/83jDSBYJFv

[David Yockelson @YockelsonD]

Great companies only become that way because of great people; we're looking for the next set of leaders to instill greatness across our family of companies! https://t.co/1grcVFttyw

[David Yockelson @YockelsonD]

Great opportunity made possible by a company with strong leadership, vision, and appreciation for talent regardless of background. https://t.co/QY4UTlJ6XO

[David Yockelson @YockelsonD]

The [Lotus] Notes and Domino (and Connections, but...) era ends at IBM as part of this sale:
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IBM agrees to sell select software products, representing a total addressable market of more than $50B, to HCL Technologies for $1.8B.

The products incl…https://t.co/tJ6FOIGMAj

[David Yockelson @YockelsonD]

WOW. >11x multiple of revenues. On the one hand, it's outstanding that there are strategic buyers willing to pay multiples like this. On the other, I'd love to see the associated business plans. https://t.co/FDh9rGRTkZ

[David Yockelson @YockelsonD]

I never understood why there should be so many mattress stores; it's not like it's Starbucks with people lining up every day. Surprised it took THIS long. https://t.co/6Dn58LmDZQ

[David Yockelson @YockelsonD]

IMO, this was literally an accident waiting to happen. https://t.co/utKgoiNNC4

[David Yockelson @YockelsonD]

Those who follow my digital disruption research know I am a fan of Acorns (Why? https://t.co/0m1akV8ode). Amazon has just become a Found Money partner; what impact will THAT have? https://t.co/bEZUzBAhyk https://t.co/sORDXss88Y

[David Yockelson @YockelsonD]

What's changing among tech buyers? What ISN'T changing! Register for this webinar and find our what you need to succeed. https://t.co/umq17RweaO

[Gartner @Gartner_inc]

For vendors that sell in enterprise markets, the drive to #digital is creating more and more opportunities-- and competition. Join us on June 7 at 1 pm ET for a free webinar, 'Changing #Technology Buying Behaviors’. Register here: https://t.co/RKihEbMv6V @Barnes_Hank

[David Yockelson @YockelsonD]

Tech providers: imagine a commercial for a car, a deodorant, a fast food chain - anything. Imagine it started only with a list of the product features ("SmellNot: scent, water, silver iodide..."). Exactly. Now go re-imagine your web site. https://t.co/SWKjW1QDYK

[David Yockelson @YockelsonD]

I can't help but think this is the next https://t.co/HD97iBYu8g...I'll check out what financials I can, but notwithstanding infrastructures that likely aren't ready for 1-3-5 scooter sharing services or insurance or...are there THAT many urban millenials? https://t.co/W3H46ebC2A

[David Yockelson @YockelsonD]

Tech providers must always differentiate offerings relative to technology and business outcomes. But when TSPs offer "disruptive" solutions - especially with new/potentially disruptive technologies - they must also educate (explain and de-risk). https://t.co/JqeyI2Q7Sy

[David Yockelson @YockelsonD]

Amazon exploits yet another form of last mile customer experience (without owning physical space/capability); and Sears gets an Amazon share price boost for not being much more than a tired retailer (pun intended). https://t.co/Dz5FPNJ0BU

[David Yockelson @YockelsonD]

Tomorrow at #GartnerTGI, I'll link the concepts - and imperatives - of digital disruption to those of go-to-market. TSPs must create willful intent strategies for disruption and differentiate their disruptive value in their customers' context. https://t.co/SlYEbfQ3sX

[David Yockelson @YockelsonD]

Not only is positioning different from messaging, as @Barnes_Hank would attest; it is also different from branding. Even the best brand identity statement or brand pillar identification must correspond to correct positioning, or it is useless. https://t.co/vx6mkWycCH

[David Yockelson @YockelsonD]

A call with a client to review what was an amazingly well done web site yielded an hysterical (but true) comment and a truism: Don't employ a "vomit content" strategy; less content (when it's effective) is more. https://t.co/E1wm2Fi5XA

[David Yockelson @YockelsonD]

It's never been more important for tech providers to differentiate their offerings in their customers' context. This means an investment in vertical segmentation and finding business moments in your customers' value chains that you can address with differ…https://t.co/VmObCMkn5w

[David Yockelson @YockelsonD]

Tech providers, the most important thing about you is NOT your product or service feature set. It's what your customers and market influencers think and say about you, and it's the outcomes you deliver. Hint: make those more obvious on your web sites; don…https://t.co/lAnufFvrMe

[David Yockelson @YockelsonD]

Amazon is (strongly, apparently) rumored to have selected LA as the city for its 2nd HQ. Very interesting.  https://t.co/SqFo77pUsI https://t.co/NOPx7FCSZq

[David Yockelson @YockelsonD]

Technically, I think Forbes is wrong (P2P is closer to what Pied Piper was trying to do, IMO), but Raj is spot on about the state of blockchain. https://t.co/m93YLFjD8a