Yolo Communications

Actionable Research and Insight for Marketing, PR & Advertising. Let us create #SocialInsight from your #SocialMedia. Challenge, innovate, be bold, be fun.

[Yolo Communications @YoloComms]

In a communications crisis, speed matters — but insight matters more. Here are my musings as to how rapid market research can help PR teams respond wisely, avoid missteps, and protect reputations.

https://t.co/dFLTi6NbJS

#crisiscommunications #marketresearch #crisispr #mrx

[Yolo Communications @YoloComms]

English fans’ optimism around EURO 2024 close to being rewarded
With #England heading to the #EURO2024 final, the optimism shown by their fans in a (@UncoverInsight) survey done by @bet365, could be rewarded.
4 in 10 English fans think “it’s coming home”
https://t.co/0CumrqEizd

[Yolo Communications @YoloComms]

Good article in #martechoutlook via @marketingtecho
What are the advantages of using social media for market research?
https://t.co/vARAvDIWqX

Speak to us about how we are using social media as an alternate market research tool

#mrx #marketresearch #insights #socialmedia

[Yolo Communications @YoloComms]

Timely coverage on our #survey of American golfers for @VegasInsider ahead of #themasters

How do you think you could perform against a professional golfer?

https://t.co/E4FEZ0EgIl

Get in the swing of things...
@UncoverInsight #mrx #golfer

[Yolo Communications @YoloComms]

Despite a mainly positive time at #SXSW, nobody at @sxsw can explain why a Platinum pass not given priority access at events, no apologies for flawed SXXpress passes and no justification why Platinum pass is worth extra spend. No refund or credits offered - poor last impressions

[Yolo Communications @YoloComms]

Day 1 at #SXSW2024
Delighted to be here, making new acquaintances, learning new things and having fun. You Only Live Once, creating memories, the party's wherever you are!

[Yolo Communications @YoloComms]

Eugenie Bouchard Bluntly Exposes How Tennis Is Wrongly Perceived in Amateur Level Amongst Men

Research Without Barriers declared that 71% of Americans surveyed felt they could match a tennis pro.

https://t.co/biGr8VNnM2

#research #mrx #insights #survey #tennis #marketresearch

[Yolo Communications @YoloComms]

Our survey of 2,000+ NBA fans across America reveals 1 in 4 NBA fans believe they have what it takes to top the league ave in 3-point shooting percentages, claiming they can hit 4 or more 3-pointers in an NBA game on 10 attempts (the league ave is 36.7%).
https://t.co/tD7sloijDN

[Yolo Communications @YoloComms]

In preparation for the 2024 Super Bowl, check out our latest Halftime Show survey:
https://t.co/Hy3RELyygB

What song would you most like Usher to include on his setlist? Who would you like to see as the guest performer?

@VegasInsider

[Yolo Communications @YoloComms]

Seasonal coverage from one of our recent RWB surveys...

SKIERS & SNOWBOARDERS LOOK TO SAVE MONEY ON THE SLOPES
A quarter of Brits say they can’t afford a snow holiday this winter as a result of the financial squeeze.
https://t.co/kCqDU2dyV6

[Yolo Communications @YoloComms]

UK consumer #survey by Research Without Barriers (@UncoverInsight) for Remember A Charity found 21% of people more likely to support charitable causes in their lifetime than before pandemic, while 1 in 8 (12%) more likely to include a gift in their Will.

https://t.co/4PkjcvvlYT

[Yolo Communications @YoloComms]

Delighted to announce @YoloComms wins Best International Market Research Consultancy Award

https://t.co/ayjH7WrXm1

@acquisition_int launch Research & Development Awards to acknowledge the work that goes into an often-overlooked industry.

#marketresearch #mrx #research
#Winners

[Yolo Communications @YoloComms]

Business Leaders’ Perception of PR & Communications Soars

Latest #PRCA study indicates this is likely to continue in the years ahead

Study by @YoloComms among 252 CEOs & CFOs from large organisations (250+ emps)

https://t.co/rzFgwEAnls

@PRCA_HQ #mrx #communications

[Yolo Communications @YoloComms]

Check out "Best practice for hiring independent market researchers", guidelines developed by @TheICG to help nurture happier and more productive working relationships between independent consultants and the companies that hire them.

https://t.co/miftXOhChA

#MarketResearch

[Yolo Communications @YoloComms]

Check out "Best practice for hiring independent market researchers", guidelines developed by @TheICG to help nurture happier and more productive working relationships between independent consultants and the companies that hire them.

https://t.co/miftXOhChA

#MarketResearch

[Yolo Communications @YoloComms]

#research shown clear pre-pandemic to post-lockdown behaviours - 24% UK adults missed seeing their dentist in person, 10% say reliance on their dental team increased

#survey 2,008 UK adults by Research Without Barriers on behalf of @SimplyhealthUK Oct '21
https://t.co/5cgzTL4WkF

[Yolo Communications @YoloComms]

We've adopted a tiger with @wwf_uk #FightForYourWorld https://t.co/2UF9nvUGe5

[Yolo Communications @YoloComms]

Latest #research coverage:
More than 1m UK women could quit their jobs through lack of menopause support
https://t.co/714JGhINzg

In a #survey of 2,000 women with menopause symptoms, 63% said their workplace had no policy in place

[Yolo Communications @YoloComms]

How to differentiate between data and information https://t.co/cs93mjkGhS via @computing_news

Trying to use those numbers to make decisions is quite difficult; what is important is information, or data with context.

#MRX #data

[Yolo Communications @YoloComms]

Research conducted by the Oral Health Foundation and Denplan shows 4-in-5 UK adults have never been exposed to public health messaging around mouth cancer, leading to poor awareness of early warning signs and risk factors

Research by RWB, @UncoverInsight

https://t.co/KIcMEdf2sI