Dear whoever you are,
Your "20 years of struggle" doesn't give you the right to disrespect j-hope, especially when you clearly haven't sat with an album as critically acclaimed as “Jack In The Box”. And don't put him in the same sentence as idols from other labels who use company influence to collab with whoever's trending.
j-hope and BTS started from the bottom if you didn’t know that, a struggling company, zero industry privileges, even mocked by parts of the Korean hip-hop scene early on. They didn't get here on luck. They got here on preparation meeting opportunity. Big Hit didn't make BTS, BTS made Big Hit /HYBE what it is today.
Korean music critic Randy Suh put it well in a 2018 piece: "j-hope doesn't really owe the Korean hip hop scene much because it isn't where he got his start. He has since said with confidence that his musical roots are the 1980s and '90s hip hop that he grew up dancing to"
He didn't come up through the underground rap scene, but he spent his late teens studying it and building a flow that's entirely his own. That groundwork is what made him the first South Korean artist to headline a major U.S. festival, not a Big Hit connection, but raw talent. That's also where he met J. Cole in person, told him he was his muse, and exchanged numbers. That friendship started artist to artist, not through some HYBE rep making a call. 🤨
“on the street” with J.Cole is j-hope’s way of paying respect to one his early hip-hop inspirations. He gave Jermaine has more bars in the song, that’s how much he respects him.
j-hope only collaborates with people he genuinely respects. Korean hip-hop legends like Yoon Mirae and Gaeko who joined him on "Neuron" didn't show up because he's popular. They showed up because they believe in his skill, and because he's cited them as inspirations since day one.
Years in the game don't automatically make you more deserving than someone else. Sure, some artists lean hard on their label, can't rap or sing live, and still get everything handed to them. But j-hope has never been one of them.
Twenty years of experience should teach you the difference between resenting someone’s success and understanding it. j-hope’s is the kind you study, not the kind you dismiss.
@aria_coust Hi. Just to let u know, it is possible to get seated together. I am sitting next to my sister despite we bought ticket on NOL using our own account and also with 5 mins time difference when checkout.
Anyone heading to the #BTS Arirang pop up in #Busan at #shinsegae. Watch out for these resellers! They had BAGS full of the member jerseys and other merch. Staff did nothing. How is this fair??
#BTSARIRANG#방탄소년단
Hi friend! We’re so excited to share with you that Madonna, Shakira and BTS will co-headline the first-ever FIFA World Cup 2026™ Final Halftime Show at the New York New Jersey Stadium on July 19.
The show - curated by Coldplay's Chris Martin and produced by Global Citizen - will raise funds for the FIFA Global Citizen Education Fund, improving access to quality education and football for children around the world.
Can you help us rally ARMY to spread the word about the Halftime Show and start taking action for quality education access with BTS and Global Citizen? 💜
Here’s the link to join our community and start taking action: https://t.co/VQ6P1kjcyJ
One thing about BTS is that their biggest milestones have always come from music first. Not fashion deals, acting gigs, or side ventures. Their career has always been centered around the music, and that’s exactly why their achievements hit so differently.
Madonna, Shakira and BTS will co-headline the first-ever FIFA World Cup™ Final Halftime Show at the New York New Jersey Stadium on July 19.
Curated by Coldplay's Chris Martin and produced by Global Citizen, the show will raise funds for the FIFA Global Citizen Education Fund, improving access to quality education and football for children around the world.
BTS’ “ARIRANG” surpasses Taylor Swift’s “The Life of a Showgirl” to become the ONLY album in history to chart all of its tracks on the Billboard Global 200 for 7 consecutive weeks.
Never before has K-pop witnessed a spectacle quite like this.
@bts_bighit’s five-minute appearance, announced just five hours in advance, still drew a crowd of around 50,000 people at the National Palace.
#BTS#BTSMéxico#BTS_Arirang_MexicoCity
🔴✨️You can like or hate BangPD, but let me tell you something about his dignity and what BTS means to him:
-Do you know why K-media is suddenly stepping back from attacking Bang PD?
Because this whole circus started with politicians, industry people, and media trying to gain control over BTS’s comeback and force HYBE to bow to them so they could gain something from it too.
But Bang PD DID NOT give in. Not for a single minute! Not when they went after HYBE’s files or searched his house. He sat there for days cooperating with questioning, got hit with a travel ban in the middle of the release and tour of ARIRANG — the album and tour HE produced — and still didn’t bow his head, didn’t negotiate, didn’t use the comeback to clean HYBE’s image.
He could’ve caved to pressure from K-media, Netflix complains, interviews, all of it. He could’ve used BTS promo to "fix" His and HYBE reputation or sit with politics.
BUT HE DIDN’T‼️
Because BTS is not negotiable to him. And you know who knows that? The 7 men who still chose him as the EXECUTIVE PRODUCER of the most important album and tour of their careers in the middle of all this investigation and controversy.✨️
And now, after months of comeback giving SK nothing and only BTS gaining from it, they’re slowly crawling back pretending they weren’t trying to destroy BTS, HYBE, and Bang PD for the past two years — because they’re realizing that without them, the K-pop industry and the cultural soft power attached to it start collapsing too and BangPd and BTS WON'T AND DON'T NEED play their game!!
방탄소년단을 진심으로 사랑하고 응원하는 팬들이 이렇게나 많은데, 정작 리셀러와 매크로 문제로 인해 실제 팬들이 콘서트 티켓을 구하지 못하고, 새벽부터 줄을 서도 머치를 구매하지 못하는 상황이 반복되고 있습니다. 리셀 및 대리 구매 문제에 대한 보다 강력한 대응과 실질적인 개선책을 마련해주시길 바랍니다. 회사는 팬들을 위해 어떤 노력을 하고 있는지 책임 있는 답변과 조치를 보여주세요.
@HYBE_MERCH@HYBEOFFICIALtwt@BIGHIT_MUSIC