Oh how the tables have turned - Beijing must be fuming.
A stronger Japan🇯🇵? Most of Asia is straight-up welcoming it with open arms now.
China keeps weaponizing history screaming "Don't let Tokyo remilitarize!" like it's still 1945.
But nobody's buying it because of Beijing's own aggressive tantrums: coercive trade bullying, ramming and harassing ships in the South China Sea, artificially militarizing reefs and islands that belong to other countries, destructive fishing practices (even poisoning the seas around the Philippines with cyanide), claiming territory that isn't theirs, and then weaponizing commerce - banning tourism, choking off critical minerals, whatever petty punishment fits the schizo meltdown that week.
It's backfiring spectacularly. Countries aren't suddenly forgetting Japan's past; they're just doing basic survival math in the present.
Unbeknownst to most because Japan doesn't boast about it: after World War II, Japan quietly rebuilt trust and ties with Southeast Asia through massive, low-key economic support that started as war reparations (paying out around $1 billion total to countries like Burma, the Philippines, Indonesia, and South Vietnam in the 1950s–1970s, often in goods, services, and infrastructure projects which evolved into one of the world's largest Official Development Assistance (ODA) programs.
They did this without much publicity or fanfare or political strings attached, pouring trillions of yen into roads, ports, power plants, and other economic infrastructure across ASEAN nations, helping fuel their growth while conveniently opening doors for Japanese businesses.
Compare and contrast with how China runs its Belt and Road Initiative - economic development with lots of strings attached, loans with interests that must be repaid lest having to cede to China a port or two.
Beyond all of this, everybody just loves Japanese soft power, which makes the rest of Asia appreciate its reliable, non-aggressive presence even more.
I know DTC is a struggle in this particular moment. And there is a new "ecom is on the brink of collapse" tweet every day.
But the best evidence is that the future of ecom is VERY bright.
Here are 7 arguments for why you should be optimistic about the future of ecommerce: