YouToo Digital Strategy Conference

An award winning digital strategy conference for #PR pros and students, to be held virtually on Nov. 5, 2021. #YouToo2021 #YouTooSM #PRKent #PRSAAkron

[YouToo Digital Strategy Conference @YouTooSM]

THANK YOU for joining us today! Reminder: If you missed a session, you can watch the recordings for 3 months in the Whova web app and 6 months in the mobile app.

Thank you to all of our amazing sponsors, speakers and volunteers that made today's conference possible! #YouToo2021

[Cathy McPhillips @cmcphillips]

A big thanks from me and @MikeKaput for joining us for our @YouTooSM session today - How Artificial Intelligence Is Transforming PR and Communications. Here's the Intro to AI class I mentioned at the end. We hope to see you there! #YouToo2021 https://t.co/BqPq6NfdKi

[Cathy McPhillips @cmcphillips]

In our @YouTooSM presentation, @MikeKaput talk about these #AI-powered marketing technologies:
➡️ @HyperWriteAI
➡️ @MarketMuseCo
➡️ @copy_ai
➡️ @rasa_io
➡️ @Celtra
➡️ @LatelyAI
#YouToo2021

[YouToo Digital Strategy Conference @YouTooSM]

AI is the science of making machines smart. That means ⤵️ #YouToo2021

[StefMoore @StefMoore]

Deanna shared some great stats on what works across platforms. #YouToo2021

[Chris Sledzik @csledzik]

YES to this. @deannastevens21 on #Social #Content creation in the age of, well, today. Having a plan but being ready to improvise is key. #YouToo2021

[YouToo Digital Strategy Conference @YouTooSM]

Our last session of the day 😭😭😭 We're so excited to hear @cmcphillips and @MikeKaput from @MktgAi talk about how Artificial Intelligence is transforming PR and communications. #YouToo2021

[YouToo Digital Strategy Conference @YouTooSM]

Coming up at 2:55, two great breakouts focused on how to be strategic with social media content ⤵️ #YouToo2021

[Luke Armour @LukeArmour]

Preach, Annie. Forms are a barrier. Find more creative ways to reach prospects #youtoo2021

[YouToo Digital Strategy Conference @YouTooSM]

Afternoon breakouts kick off at 2:20! #YouToo2021

[Michele E. Ewing @meewing]

@ErinOrsini of @MarcusThomasCle is leading such an insightful discussion w/ influencers at #YouToo2021. A successful partnership between a brand and influencers comes to building trust between the brand and the influencer and trusting the influencer understands their audiences.

[YouToo Digital Strategy Conference @YouTooSM]

In addition to partnering with a brand that aligns with their own values, here are some mandatories from our panel for a successful partnership:

☑️ Able to stay true to messaging
☑️ Application for the product/service + must be vetted first
☑️ Accessible to everyone

#YouToo2021

[YouToo Digital Strategy Conference @YouTooSM]

Influencer panel is underway! Erin Schanen of The Impatient Gardener shares how brands are finding significant value in partnering with everyday people who are creating content and connecting with audiences in an authentic way. #YouToo2021

[YouToo Digital Strategy Conference @YouTooSM]

Don't miss our influencer panel at 1:15! This will be a great discussion about relationship management and effective partnerships. Moderated by @ErinOrsini. #YouToo2021

[ashley @ashleybloodd]

In recent years, brands have started taking the extra step to build relationships with their audiences, & partnering with creators on social media sites like TikTok is a great way to bring the brand to life! Some great insight from Brandi Barton! #WhatWouldPoptartsDo #YouToo2021

[PRSSA Kent @prssakent]

“Working with creators is like holding hands with people who really understand the platform.”

A great way to describe influencer partnership. Thank you Brandi Barton!

@YouTooSM #YouToo2021 #poptart

[YouToo Digital Strategy Conference @YouTooSM]

Brandi Barton of @KelloggsUS touches on the approach behind the #WhatWouldPopTartsDo influencer campaign on TikTok, designed to turn everyday moments into crazy good #YouToo2021

[zach 🍒 @zazdanowicz]

Interesting data on influencer marketing spend in Brandi Barton’s #YouToo2021 session. Seems to connect right to our recent Digital PR lectures on influencers and Ads @StefMoore! #PROnlineChat @prssakent @YouTooSM

[YouToo Digital Strategy Conference @YouTooSM]

Our lunch keynote is coming up at 12:15! Brandi Barton will share a case study on how @KelloggsUS Pop-Tarts used influencers to help leverage the iconic Rice Krispies Cereal and Pop-Tarts brands. #WhatWouldPopTartsDo #YouToo2021