BankMarketingCenter

BMC streamlines the ad production and media buying process for financial institutions of all sizes. “Madison Avenue” quality, Main Street budget.

[BankMarketingCenter @YourBMC]

‘Tis the season. And what does this holiday season hold for consumers? Looks like there’s a perfect holiday season storm brewing…not a lot of comfort and joy. What’s a community bank to do?
https://t.co/7dp9rF1cSE

[BankMarketingCenter @YourBMC]

Like many of you, I’ve been doing a bit of reading on the subject of SMS marketing. It’s a pretty hot topic. After all, at first blush it seems like an absolute no-brainer for financial institutions and for a whole host of reasons.
https://t.co/tEe2EZZoRw

[BankMarketingCenter @YourBMC]

Embedded financing, as we have all come to know, allows consumers to pay for a product, often bought online, in a set number of installment payments. This is great for businesses, banks, and consumers... or is it? https://t.co/v2XjPmAUSC

[BankMarketingCenter @YourBMC]

At one time — and it wasn’t that long ago, it seems — small banks worried that they’d lose their customers to the larger, national banks. https://t.co/MmgUyNOoMN

[BankMarketingCenter @YourBMC]

I found the latest news surrounding EthereumMax and Kim Kardashian a bit humorous. Apparently, Ms. Kardashian committed a crime… https://t.co/Gn8do6vx8n

[BankMarketingCenter @YourBMC]

When I think of branch banking versus phone banking, i.e., online versus "in line," I can't help but think about the cola wars of the 1990’s… the battle between Coke and Pepsi. https://t.co/yLGRMxqo8K

[BankMarketingCenter @YourBMC]

It's beginning to look a lot like [a BNPL] Christmas. But is that good for community bank customers?
https://t.co/OoRZbP2iuw

[BankMarketingCenter @YourBMC]

Scammers are doing a lot of phishing. This past year has brought us an exponential increase in fraud and scams… in particular, crimes that involve financial institutions. https://t.co/ZQNbntjMMP #banksneveraskthat #communitybank #bankmarketing #cybersecurityawareness #phishing

[BankMarketingCenter @YourBMC]

https://t.co/eJuEfG7WGj
Effective marketing messaging is built on knowing one’s audience. Without asking the question, "what's in it for me?" and getting the answer, you'll never get into your target consumer's head... and more importantly, their heart.

[BankMarketingCenter @YourBMC]

Why does your community bank need a DAM solution? The more your business and marketing content needs grow, the larger your digital asset library will become. And the harder it becomes for your marketing team to find the content they need when they need it
https://t.co/bEIY1HAJk2

[BankMarketingCenter @YourBMC]

If you’re one of those individuals who’s a firm believer in the old saying, “you get what you pay for,” check out Google Analytics. It's amazing. And, it's free. #communitybanks #bankmarketing #website analytics #Googleanalytics
https://t.co/9DhcWGK2TH

[BankMarketingCenter @YourBMC]

Want to attract and retain the best people? Never forget the power of praise. A few kind words about an employee can go a very long way. And, social marketing platforms are the ideal media for those kind words.
https://t.co/hfl7tMvymL

[BankMarketingCenter @YourBMC]

Calling all those community bank marketeers who’ve been charged with developing their banks messaging. Penning a creative brief is the first step, and it’s far from an easy one. Here are a few tips on how to survive writing one.
https://t.co/XujL93vESY

[BankMarketingCenter @YourBMC]

https://t.co/Lglwc4GHUz
A recent article in American Banker about student debt really got me thinking. About student debt, yes, but lots of other things, too; our system of higher education and its value, financial literacy, borrowing, and parenting.

[BankMarketingCenter @YourBMC]

https://t.co/b7GOeGB2rV
The economy is holding, the digital transformation banks needed to make is complete (mostly), and as a result, experts say that community banks are back to spending on marketing. Good news, right? Maybe, maybe not.

[BankMarketingCenter @YourBMC]

https://t.co/4qtxBjKaPx
Over our last few blogs, we’ve talked about social media marketing, having a SMART plan, and the unique benefits of the various platforms. Now it’s time to talk about posting, and how to know whether or not your posts are effective. #socialmediamarketing

[BankMarketingCenter @YourBMC]

Why is blogging ideal for community banks? Because community banks are in the business of establishing relationships. And that’s what blogging is about, too. #communitybanking #socialmediamarketing
https://t.co/O2fyxB2KIB

[BankMarketingCenter @YourBMC]

https://t.co/WLtjT69BoB

Why is social ideal for community banks? Because community banks are in the business of participating in their communities and, importantly, helping people through relationships… just like social media. #communitybanking #socialmediamarketing

[BankMarketingCenter @YourBMC]

Is there more to social media marketing than posting to Facebook? You bet there is. #marketing #socialmediamarketing #bankmarketing #communitybanks
https://t.co/00gRWOdip3

[BankMarketingCenter @YourBMC]

Over the course of my many years in the ad agency world and working with Fortune 100 marketing departments, I’ve come to appreciate the difficulty of running a successful team…
https://t.co/x0Sk04HeKQ