In high-end fashion, perfection looks cheap. Real luxury requires friction.
I directed this @acnestudios spec to push digital materiality, making pixels feel like they have actual weight. I love that we can now take an absurd idea and make it feel tactile enough to be reality.
Taiwan had a leopard.
Hunters took it.
Forests took it.
Time took it.
The last confirmed sighting was 1983.
We gave it one more moment.
One ruby. Fifty years of craft. Concept project. Not affiliated with Sophia Jewelry.
#aifilm#aiadcampaign#luxuryjewelry#蘇菲亞珠寶
I spent 35 seconds destroying a boardroom to sell you a piece of wire.
Most people in a boardroom don't notice the paper clip. That’s the point.
In this room, gravity is a suggestion. Order is a choice.
My submission for the #RunwayBigAdContest@runwayml#aifilm