Zion & Zion

We are a full-service agency integrating research, data, creative, analytics, martech, CDPs and communications. #ZIONandZION | [phone]

[Zion & Zion @ZIONandZION]

Our latest blog discusses how a structured, data-driven channel-selection strategy can prevent reactive decisions from derailing your B2B media plan and ensure every investment drives measurable outcomes. https://t.co/gX7lsVpChV

#B2BMarketing #MediaStrategy #ZionandZion

[Zion & Zion @ZIONandZION]

As your #marketing grows, suppressing audiences becomes a huge drain, taking up to 11% of a marketer's annual hours. #CDP-based suppression changes the game, cutting that time to under 1%, preventing messaging errors, and driving #customerengagement. https://t.co/Ey5We2W9xv

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The Zion & Zion MarTech team discusses how organizations can bridge the gap between analysis and execution using our 9-step Insights-to-Action Framework, ensuring data-driven discoveries lead to tangible business outcomes. https://t.co/PC43XMBLYb

#MarTech #MarketingStrategy

[Zion & Zion @ZIONandZION]

We’re excited to announce that our CEO Aric Zion, and SVP of Client Strategy, Morgan Gardea, have been invited to join Tealium’s prestigious Partner Advisory Board at the upcoming Digital Velocity 2025 Conference in San Diego, March 3–5.

💡 https://t.co/Rfg6Pjss2g

[Zion & Zion @ZIONandZION]

Zion & Zion Senior Vice President of Client Strategy Morgan Gardea shares a strategic #framework for balancing scalability, #stakeholder experience, data infrastructure, and strategic direction to ensure long-term #organizationalsuccess. https://t.co/iId4TdJhG4

[Zion & Zion @ZIONandZION]

Taylor Hill, Sr. Analytics Strategist, walks you through the latest enhancement in #GoogleAnalytics 4: Custom Settings Hub!

This powerful update gives you more control over your #GA4 setup, ensuring your data is fine-tuned for better insights and smarter decisions.

[Zion & Zion @ZIONandZION]

Flawed server-side #CAPI setups are more common and damaging than you might think. From distorted user insights to diminished #ROI, small errors in event tracking and PII integration can have a huge impact on your #marketingstrategy.
https://t.co/MzlCx5LyI2

[Zion & Zion @ZIONandZION]

Ignoring signal loss isn’t an option, it’s costing companies millions in lost performance and skewing data-driven decisions. Are your media strategies prepared for this challenge? https://t.co/Q8mUBfck4P

[Zion & Zion @ZIONandZION]

Zion & Zion Senior CX/UX Strategist Amanda Johnson shares how the STCA framework redefines digital #CXstrategies, bridging gaps in emotional resonance, sensory engagement, and user connection to create impactful experiences. https://t.co/GKn4rh7P90

#STCAFramework #ZionAndZion

[Zion & Zion @ZIONandZION]

Taylor Hill, Sr. Analytics Strategist, breaks down the latest feature in Google Analytics 4: Customer Matching!

Stay tuned for more GA4 updates and tips to elevate your analytics strategy!

#GoogleAnalytics4 #GA4Updates #CustomerMatching #DataDrivenMarketing #MarketingInsights

[Zion & Zion @ZIONandZION]

Our latest study from our CX/CDP Center of Excellence uncovers critical gaps in the user experience on Dell Technologies' e-commerce platform.

Discover how experience gaps can impact the most innovative brands: https://t.co/C5pA1Sz2M8

#CustomerExperience #DellTechnologies

[Zion & Zion @ZIONandZION]

Today, we honor the life and legacy of Dr. Martin Luther King Jr. His vision of equality, justice, and unity continues to inspire us all.

#MLKDay #Equality #Justice #ZionAndZion

[Zion & Zion @ZIONandZION]

Zion & Zion Senior UX Designer Nicolle Rodrigues shares how addressing cognitive biases and using data-driven insights can create #userexperiences that truly engage customers. https://t.co/U7dKJ3AXaX

#UXDesign #UserExperience #CognitiveBias #DataDrivenDesign #ZionAndZion

[Zion & Zion @ZIONandZION]

Taylor Hill, Sr. Analytics Strategist, dives into a new feature in Google Analytics 4, #Benchmarking! Discover how this tool lets you compare your performance against industry peers and uncover insights to stay ahead of the competition. Stay tuned for more updates on #GA4!

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Zion & Zion Senior Data Engineer Mikey Rodriguez explores how quantum computing is revolutionizing data engineering, transforming workflows, and driving innovation. https://t.co/SzfJyLF5xt

#DataEngineering #QuantumComputing #TechInnovation #EmergingTech #ZionandZion

[Zion & Zion @ZIONandZION]

Despite Costco’s retail dominance, our latest study from our CX Center of Excellence revealed critical gaps in its e-commerce user experience, highlighting missed opportunities to enhance customer satisfaction online. https://t.co/nN9mAkE7OM

[Zion & Zion @ZIONandZION]

Stuck in the "where do I spend my limited media dollars” dilemma?

Zion & Zion VP of Client Strategy Alicia Alongi breaks down how a media mix model can unlock the perfect channel strategy and maximize your budget and efficiency.

#IntentData #ZionAndZion #ClientStrategy

[Zion & Zion @ZIONandZION]

Zion & Zion Senior Analytics Strategist Taylor Hill discusses how GA4’s Customer Match transforms first-party data, helping marketers enhance audience targeting while navigating privacy challenges.

#GA4 #CustomerMatch #FirstPartyData #Privacy #DigitalMarketing #ZionandZion

[Zion & Zion @ZIONandZION]

Happy New Year from all of us at Zion & Zion! Wishing you a year filled with success, growth, and new possibilities.

#HappyNewYear #ZionAndZion

[Zion & Zion @ZIONandZION]

Our latest research study from our CX/CDP Center of Excellence uncovered significant gaps in the user experience for Verizon.

Discover how experience gaps can impact even the leading brands: https://t.co/rk4LOEJneH