Every job that people need done has a social, a functional & social aspect to it. When marketers ignore that & blindly focus on the product/service, they are committing what Clayton Christensen calls Marketing Malpractice. Has your marketing lost its way? https://t.co/sIbP9cmr5S
Apocalypse Now or Right-Sizing? Retailing Perseveres Through Mass Closings #amazonintheroc https://t.co/9dTm8LRMzX - content by https://t.co/1yy928uodb